Aux sources de la responsabilité sociale de l’entreprise : à la (re)découverte d’un ouvrage fondateur, Social Responsibilities of the Businessman d’Howard Bowen L’impact des privatisations sur la performance des entreprises françaises
Aurélien Acquier (ESCP-EAP) Jean-Pascal Gond (University of Nottingham et Université de Toulouse 1)
Abstract
(VF)Le livre d’Howard Bowen, Social Responsibilities of the Businessman (1953) a un statut paradoxal. Reconnu comme l’un des travaux fondateurs sur la Responsabilité Sociale de l’Entreprise (RSE), il est très fréquemment cité alors même qu’il semble avoir été très peu lu et analysé. Cet article, en proposant d’analyser cet ouvrage et d’en présenter les grandes idées, s’inscrit dans une démarche visant à appréhender la construction de la notion de RSE et à en reconstituer la généalogie. Au-delà du témoignage historique, cet ouvrage a une forte résonance théorique:il préfigure un grand nombre de recherches ultérieures et propose un cadre d’analyse fécond.(VA)Howard Bowen’s book Social Responsibilities of the Businessman (1953) has a paradoxical status. Considered as a seminal work in the field of Corporate Social Responsibility, it is frequently quoted although it does not seem to have widely been read. Adopting a genealogical perspective, we analyze this book and present its core theses, in an attempt to grasp the dynamics of the concept of Corporate Social Responsibility. Beyond its historical value, Social Responsibilities of the Businessman contains important theoretical implications:it foreshadows many strands of later trends of CSR research, and provides a fruitful analytical framework.
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Find related papers by JEL classification: L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility N40 - Economic History - - Government, War, Law, and Regulation - - - General, International, or Comparative