Some consumers believe that the retail price of gasoline increases before long holiday weekends. In this study, we seek to verify whether or not this perception is justified, and we attempt to explain our results. We have recorded the retail price of gasoline on Thursdays and Fridays in 11 Canadian cities over a period of four years. Although our procedure differs from that adopted by the Conference Board (2001) in an earlier study, we arrive at the same result: the data do not allow us to corroborate the supposed "long weekend effect."
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