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Un acercamiento a la comprensión de la responsabilidad social empresarial en comercializadoras y productores de hortensias en el oriente antioqueno

Author

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  • Diego Andrés Vélez Rivera
  • Sergio Andrés Palacio Aristizabal

Abstract

Resumen: Esta investigación propone un acercamiento hacia la comprensión de cómo es dinamizada la Responsabilidad Social Empresarial (en adelante rse) en la cadena de valor de la producción de hortensias en el Oriente antioqueno. Para ello, se hizo un estudio empírico basado en el modelo Value Chain Analysis (en adelante vca) que integra variables de rse, así el diseno metodológico está basado en un estudio cualitativo de carácter descriptivo y se siguió una estrategia de muestreo mixta no probabilística. El tratamiento y el análisis de la información se realizaron con la ayuda del software ATLAS. ti. Los resultados evidenciaron que, al no estar certificados bajo sellos que validen prácticas de rse, sí existen actitudes y comportamientos socialmente responsables por parte de comercializadoras y productores, cada uno en niveles diferentes. De esta forma, se concluye que la comercializadora tiene un rol protagónico en el cumplimiento de estándares de RSE. ******** Abstract: This research proposes an approach towards an understanding of how Corporate Social Responsibility (csr) is dynamized in the hydrangea value chain in Antioquia´s east. An empirical study was carried out based on the Value Chain Analysis (vca), model that include csr variables, thereby the methodological design is based on a qualitative descriptive method, adopting a mixed non-probabilistic sampling approach. The data treatment and analysis was through ATLAS.ti software. The results proved that, since there are not certified csr practices, there are socially responsible attitudes and behaviors by traders and suppliers, each at different levels. In this way, it is concluded that the traders has a leading role in complying csr standards.

Suggested Citation

  • Diego Andrés Vélez Rivera & Sergio Andrés Palacio Aristizabal, 2017. "Un acercamiento a la comprensión de la responsabilidad social empresarial en comercializadoras y productores de hortensias en el oriente antioqueno," Revista Lebret, Universidad Santo Tomás - Bucaramanga, vol. 9, pages 75-95, December.
    • Handle: RePEc:col:000385:016411
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    References listed on IDEAS

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    1. Heyder, Matthias & Theuvsen, Ludwig, 2009. "Corporate Social Responsibility in Agribusiness: Empirical Findings from Germany," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58152, European Association of Agricultural Economists.
    2. Detre, Joshua D. & Gunderson, Michael A., 2011. "The Triple Bottom Line: What is the Impact on the Returns to Agribusiness?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-14, November.
    3. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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    More about this item

    Keywords

    Responsabilidad social empresarial (RSE); gobernanza; influencia; costos-beneficios; agroindustria; hortensia.;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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