Advanced Search
MyIDEAS: Login to save this article or follow this journal

From globalization to fragmentation – a new beginning in the international affaires

Contents:

Author Info

  • Liviu Neamtu
  • Adina Claudia Neamtu

    (Constantin Brancusi University, Faculty of Economics, Romania)

Abstract

Registration of regional and local, or even traditional brands, are becoming in today's an increasingly met phenomenon on international market in small and midsize companies struggle to protect certain markets and products. While large companies that hold independent or group trademarks and brands pursuing gradual transition of that trademarks from the level of global brands to the levels of technological brands, regional brands or positioned trademark to cover limited parts of the market to sell more effectively. In this way we find a fierce battle between the trend of globalization of markets and the fragmentation of the product supply on the global market.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.utgjiu.ro/revista/ec/pdf/2009-02/1_LIVIU_NEAMTU.pdf
Download Restriction: no

Bibliographic Info

Article provided by Constantin Brancusi University, Faculty of Economics in its journal Constatin Brancusi Univeristy of Targu Jiu Annals - Economy Series.

Volume (Year): 2 (2009)
Issue (Month): (November)
Pages: 7-20

as in new window
Handle: RePEc:cbu:jrnlec:y:2009:v:2:p:7-20

Contact details of provider:
Postal: Str. Victoriei 24, Targu-Jiu, Gorj
Phone: 004 0253 211062
Email:
Web page: http://www.utgjiu.ro/fse_new/
More information through EDIRC

Related research

Keywords: globalization; fragmentation; integration; trademarks; market;

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2009:v:2:p:7-20. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ecobici Nicolae).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.