IDEAS home Printed from https://ideas.repec.org/a/brc/journl/v24y2014i2p48-61.html
   My bibliography  Save this article

Building Winning Strategy For Competitive Performance Through Corporate Social Responsibility: An X-Ray Of Mtn Nigeria

Author

Listed:
  • Sunday Abayomi, ADEBISI

    (Dongwu School of Business Soochow University, Suzhou, China)

  • Taiwo, AKINMADELO

    (Faculty of Business Administration, University of Lagos, Akoka, Yaba, Nigeria)

Abstract

This research was undertaken by the authors with the primary objective of appraising the possibility of organization leveraging on Corporate Social Responsibilities (CSR) as strategic tool for competitive performance with particular reference to MTN Limited (a giant Telecom Firm in Nigeria). Primary data were collected through questionnaire using quota sampling technique to divide Lagos (sampling population) State to 5 divisions. 50 subscribers were randomly selected from each division to have a total of 250 respondents. 100 members of staff of MTN were equally randomly selected as respondents. Secondary data were obtained from the National Communication Commission (NCC) and MTN Annual Report and Accounts. Multiple Regression, ANOVA and graphical charts were used to analyze the collated data and test the hypotheses. The findings showed that the coefficients of all the results (R2 0.955, F-Test 1531.979 for hypothesis 1); (R20.817, F-Test 324.973 for hypothesis 2); (R2 0.872, F-Test 497.814 for hypothesis 3); and (R20.892, F-Test 603.547 for hypothesis 4) were significant at 0.05 level, meaning that, good ethical CSR practices, environmental CSR, appropriate delivery of societal focused CSR and economic empowerment of the host community have significant effects on organizational performance of the GSM firms. Based on the findings, the authors recommended that, GSM service providers should ensure that they improve on their quality of services, identify the developmental needs of the host communities, abide with the ethical requirement on CSRs, establish peaceful and cordial relationship with the host communities and ensure transparency and prudent use of funds allocated for CSRs since the study has discovered that, there exists a very strong relationship between CSR and firms' competitive performance.

Suggested Citation

  • Sunday Abayomi, ADEBISI & Taiwo, AKINMADELO, 2014. "Building Winning Strategy For Competitive Performance Through Corporate Social Responsibility: An X-Ray Of Mtn Nigeria," Management Strategies Journal, Constantin Brancoveanu University, vol. 24(2), pages 48-61.
    • Handle: RePEc:brc:journl:v:24:y:2014:i:2:p:48-61
    as

    Download full text from publisher

    File URL: http://www.strategiimanageriale.ro/papers/140204.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Teoh, Siew Hong & Welch, Ivo & Wazzan, C Paul, 1999. "The Effect of Socially Activist Investment Policies on the Financial Markets: Evidence from the South African Boycott," The Journal of Business, University of Chicago Press, vol. 72(1), pages 35-89, January.
    2. David P. Baron, 2001. "Private Politics, Corporate Social Responsibility, and Integrated Strategy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 10(1), pages 7-45, March.
    3. Abagail McWilliams & Donald Siegel, 2000. "Corporate social responsibility and financial performance: correlation or misspecification?," Strategic Management Journal, Wiley Blackwell, vol. 21(5), pages 603-609, May.
    4. Abagail McWilliams & David D. Van Fleet & Kenneth D. Cory, 2002. "Raising Rivals’ Costs Through Political Strategy: An Extension of Resource‐based Theory," Journal of Management Studies, Wiley Blackwell, vol. 39(5), pages 707-724, July.
    5. Peter Wright & Stephen P. Ferris, 1997. "Agency Conflict And Corporate Strategy: The Effect Of Divestment On Corporate Value," Strategic Management Journal, Wiley Blackwell, vol. 18(1), pages 77-83, January.
    6. Braithwaite,John & Drahos,Peter, 2000. "Global Business Regulation," Cambridge Books, Cambridge University Press, number 9780521784993.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abdelmajid EL WAATMANI, 2018. "Industrial clusters and promotion of CSR: the case of developing countries," Journal of Academic Finance, RED research unit, university of Gabes, Tunisia, vol. 9(2), pages 69-80, December.
    2. Chi, Wuchun & Wu, Shing-Jen & Zheng, Zhen, 2020. "Determinants and consequences of voluntary corporate social responsibility disclosure: Evidence from private firms," The British Accounting Review, Elsevier, vol. 52(6).
    3. Abdelmajid EL WAATMANI, 2018. "Industrial clusters and promotion of CSR: the case of developing countries," Journal of Academic Finance, RED research unit, university of Gabes, Tunisia, vol. 9(2), pages 69-80, December.
    4. Jong-Seo Choi & Young-Min Kwak & Chongwoo Choe, 2010. "Corporate social responsibility and corporate financial performance: Evidence from Korea," Australian Journal of Management, Australian School of Business, vol. 35(3), pages 291-311, December.
    5. Liwei Shan & Shihe Fu & Lu Zheng, 2017. "Corporate sexual equality and firm performance," Strategic Management Journal, Wiley Blackwell, vol. 38(9), pages 1812-1826, September.
    6. Etilé, Fabrice & Teyssier, Sabrina, 2013. "Corporate social responsibility and the economics of consumer social responsibility," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 94(2).
    7. Kim, Sooin & Yoo, Jungmin, 2022. "Corporate Opacity, Corporate Social Responsibility, and Financial Performance," Finance Research Letters, Elsevier, vol. 49(C).
    8. Falck, Oliver & Heblich, Stephan, 2006. "Corporate Social Responsibility: Einbettung des Unternehmens in das Wirtschaftssystem," Passauer Diskussionspapiere, Volkswirtschaftliche Reihe V-45-06, University of Passau, Faculty of Business and Economics.
    9. Ho-Tan-Phat Phan & Francesco De Luca & Lea Iaia, 2020. "The “Walk” towards the UN Sustainable Development Goals: Does Mandated “Talk” through NonFinancial Disclosure Affect Companies’ Financial Performance?," Sustainability, MDPI, vol. 12(6), pages 1-20, March.
    10. Leonardo Becchetti & Nazaria Solferino & Maria Elisabetta Tessitore, 2016. "Corporate social responsibility and profit volatility: theory and empirical evidence," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 25(1), pages 49-89.
    11. Qinqin Zheng & Yadong Luo & Stephanie Wang, 2014. "Moral Degradation, Business Ethics, and Corporate Social Responsibility in a Transitional Economy," Journal of Business Ethics, Springer, vol. 120(3), pages 405-421, March.
    12. Diaye, Marc-Arthur & Lasram, Hejer & Pekovic, Sanja, 2023. "How does CSR affect workers’ compensation? An approach by the theory of incentives," International Journal of Production Economics, Elsevier, vol. 260(C).
    13. Kong, Dongmin, 2012. "Does corporate social responsibility matter in the food industry? Evidence from a nature experiment in China," Food Policy, Elsevier, vol. 37(3), pages 323-334.
    14. Yang Zhang, 2018. "Corporate Governance Effects on Risk Management and Shareholder Wealth: The Case of Mergers and Acquisitions," PhD Thesis, Finance Discipline Group, UTS Business School, University of Technology, Sydney, number 4-2018.
    15. Belen Blanco & Encarna Guillamón-Saorín & Andrés Guiral, 2013. "Do Non-socially Responsible Companies Achieve Legitimacy Through Socially Responsible Actions? The Mediating Effect of Innovation," Journal of Business Ethics, Springer, vol. 117(1), pages 67-83, September.
    16. Daniel Fernández‐Kranz & Juan Santaló, 2010. "When Necessity Becomes a Virtue: The Effect of Product Market Competition on Corporate Social Responsibility," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 453-487, June.
    17. Hafiz Yasir Ali & Rizwan Qaiser Danish & Muhammad Asrar‐ul‐Haq, 2020. "How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 166-177, January.
    18. Ian Worthington & Monder Ram & Harvinder Boyal & Mayank Shah, 2008. "Researching the Drivers of Socially Responsible Purchasing: A Cross-National Study of Supplier Diversity Initiatives," Journal of Business Ethics, Springer, vol. 79(3), pages 319-331, May.
    19. Sadok El Ghoul & Omrane Guedhami & Yongtae Kim, 2017. "Country-level institutions, firm value, and the role of corporate social responsibility initiatives," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(3), pages 360-385, April.
    20. Woon Leong Lin & Chin Lee & Siong Hook Law, 2021. "Asymmetric effects of corporate sustainability strategy on value creation among global automotive firms: A dynamic panel quantile regression approach," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 931-954, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:24:y:2014:i:2:p:48-61. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan MICUDA (email available below). General contact details of provider: http://www.univcb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.