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Shoppen, Surfen, Socializen – Aktuelle Konsumtrends hybrider Konsumenten in der Innenstadt

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  • Hilpert Markus

    (Institut für GeographieUniversität AugsburgDeutschlandAlter Postweg 11886159 AugsburgAugsburgDeutschland)

  • Völkening Niklas

    (Institut für GeographieUniversität AugsburgDeutschlandAlter Postweg 11886159 AugsburgAugsburgDeutschland)

Abstract

In the recent past, a change in consumer behavior has accelerated the change in inner cities: Hybrid consumption is characterized by an “as well as” behavior when shopping. This phenomenon can be researched using the example of an annual passer-by survey in the test city of Augsburg. It turns out that increasingly different motives than shopping are crucial for the inner city visit. Correspondingly, consumer spending is also declining. This is why retail sales are coming under increasing pressure despite the increasing number of visitors.

Suggested Citation

  • Hilpert Markus & Völkening Niklas, 2020. "Shoppen, Surfen, Socializen – Aktuelle Konsumtrends hybrider Konsumenten in der Innenstadt," ZFW – Advances in Economic Geography, De Gruyter, vol. 64(1), pages 28-42, March.
    • Handle: RePEc:bpj:zfwige:v:64:y:2020:i:1:p:28-42:n:1
    DOI: 10.1515/zfw-2017-0030
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    References listed on IDEAS

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