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The Competitive Advantage Of Multinationals Operating In Emerging Markets Outside Their Economic Area Of Origin

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  • SAVA Ana-Simina

    (Lucian Blaga University of Sibiu)

Abstract

Taking into account the increasing and frequent changes nowadays, such as the influence of globalization upon economic actors and the direction towards which the big players in the economic field are heading, financial management is regarded as a decisional process. The central element in the development of this research is a financial performance analysis, of multinational companies in the Romanian market, taking into consideration financial factors, but also external, non-financial factors such as cultural, ethical and political factors, or factors that concern the workforce in a particular area of interest, or the protection of the environment.

Suggested Citation

  • SAVA Ana-Simina, 2020. "The Competitive Advantage Of Multinationals Operating In Emerging Markets Outside Their Economic Area Of Origin," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(4), pages 82-100, December.
    • Handle: RePEc:blg:reveco:v:72:y:2020:i:4:p:82-100
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/72406sava.pdf
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    References listed on IDEAS

    as
    1. Balasubramanian Elango & S. Prakash Sethi, 2007. "An exploration of the relationship between country of origin (COE) and the internationalization-performance paradigm," Management International Review, Springer, vol. 47(3), pages 369-392, June.
    2. Stavroula Spyropoulou & Constantine S. Katsikeas & Dionysis Skarmeas & Neil A. Morgan, 2018. "Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 109-129, January.
    3. Fama, Eugene F, 1970. "Efficient Capital Markets: A Review of Theory and Empirical Work," Journal of Finance, American Finance Association, vol. 25(2), pages 383-417, May.
    4. Kicsi Rozalia & Burciu Aurel, 2019. "Inside The World – Class Multinationals: A Sectoral Frame," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 14(2), pages 73-87, August.
    5. Rugman,Alan M., 2005. "The Regional Multinationals," Cambridge Books, Cambridge University Press, number 9780521842655.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    multinationals; emerging markets; host country; competitive advantage;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • G15 - Financial Economics - - General Financial Markets - - - International Financial Markets
    • G18 - Financial Economics - - General Financial Markets - - - Government Policy and Regulation

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