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Can Environmental Activities Influence Commercial Or Social Activities Of An Organization?

Author

Listed:
  • CARSTEA Stefan

    (Technical University Cluj Napoca)

  • MARZA Bogdan

    (Lucian Blaga University of Sibiu, Romania)

Abstract

Starting from the assumption that the environmental protection activities have become important concerns of organizations in all areas in the last decades, this article aims to analyze the influences that these activities have on commercial and social activities of an organization. The research is based on an analysis carried out by authors at national level, on a number of 325 4 and 5-star hotels in Romania. Throughout this article the main correlations established between environmental activities and commercial and social activities, such as: sponsorship of events organized by various entities aimed at environmental conservation, inclusion of environmental policy and actions in commercial strategy or communication to suppliers of the environmental policy will be highlighted.

Suggested Citation

  • CARSTEA Stefan & MARZA Bogdan, 2015. "Can Environmental Activities Influence Commercial Or Social Activities Of An Organization?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(6), pages 110-126, December.
    • Handle: RePEc:blg:reveco:v:67:y:2015:i:6:p:110-126
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/67611carstea&marza.pdf
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    References listed on IDEAS

    as
    1. Tor Guimaraes & Kevin Liska, 1995. "Exploring the business benefits of environmental stewardship," Business Strategy and the Environment, Wiley Blackwell, vol. 4(1), pages 9-22, January.
    2. Baruch Lev & Christine Petrovits & Suresh Radhakrishnan, 2010. "Is doing good good for you? how corporate charitable contributions enhance revenue growth," Strategic Management Journal, Wiley Blackwell, vol. 31(2), pages 182-200, February.
    Full references (including those not matched with items on IDEAS)

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