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What's in a name.com?: The effects of ‘.com’ name changes on stock prices and trading activity

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  • Peggy M. Lee

Abstract

This paper uses a market signaling perspective to examine investor reactions to firm announcements of name changes to include ‘.com.’ Firms that change their name as a purely cosmetic technique are contrasted to those that employ other strategic investments. Results show that announcements of ‘.com’ name changes are associated with significant increases in stock prices and trading activity. Furthermore, the magnitude of investor reactions is significantly larger when name changes are accompanied by other strategies. Copyright © 2001 John Wiley & Sons, Ltd.

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  • Peggy M. Lee, 2001. "What's in a name.com?: The effects of ‘.com’ name changes on stock prices and trading activity," Strategic Management Journal, Wiley Blackwell, vol. 22(8), pages 793-804, August.
    • Handle: RePEc:bla:stratm:v:22:y:2001:i:8:p:793-804
    DOI: 10.1002/smj.177
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    Cited by:

    1. Chandler, Jeffrey A. & Payne, G. Tyge & Moore, Curt & Brigham, Keith H., 2019. "Family involvement signals in initial public offerings," Journal of Family Business Strategy, Elsevier, vol. 10(1), pages 8-16.
    2. Pushpanjali Kaul & Sangeeta Arora, 2022. "Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 258-270, May.
    3. Jain, Archana & Jain, Chinmay, 2019. "Blockchain hysteria: Adding “blockchain” to company’s name," Economics Letters, Elsevier, vol. 181(C), pages 178-181.
    4. Haizhong Wang & Hong Yuan & Xiaolin Li & Huaxi Li, 2019. "The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1109-1130, November.
    5. Wu, Chia-Ming & Hu, Jin-Li, 2019. "Can CSR reduce stock price crash risk? Evidence from China's energy industry," Energy Policy, Elsevier, vol. 128(C), pages 505-518.
    6. Shi, Yang & Liu, Ruiming & Kang, Yankun, 2020. "Does a name change attract better students? Evidence from Chinese universities," China Economic Review, Elsevier, vol. 60(C).
    7. Suwen Chen & Garima Sharma & Pablo Muñoz, 2023. "In Pursuit of Impact: From Research Questions to Problem Formulation in Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 47(2), pages 232-264, March.
    8. Akyildirim, Erdinc & Corbet, Shaen & Sensoy, Ahmet & Yarovaya, Larisa, 2020. "The impact of blockchain related name changes on corporate performance," Journal of Corporate Finance, Elsevier, vol. 65(C).
    9. Rahman AYDIN & Anıl LÖGÜN & Buket AYDIN, 2023. "The Relationship between Exchange Rates and Stock Prices : Comparative Example of ASEAN and BRICS Countries," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 128-142, December.
    10. Chen, Yongming & Li, Hui, 2023. "The dual purpose of insider trading: Signaling quality and battling shorts," Finance Research Letters, Elsevier, vol. 55(PB).

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