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Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms

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  • Mark Boons
  • Daan Stam
  • Harry G. Barkema

Abstract

type="main"> Crowdsourcing platforms are online organizations that organize work by sourcing tasks to their members. As participation on crowdsourcing platforms is completely voluntary, getting members to actively participate in tasks on an ongoing basis is essential for the survival of these online platforms. Why members would be active on an ongoing basis, however, is currently not well understood. To understand ongoing member activity on crowdsourcing platforms, we build on the group engagement model, which postulates that feelings of pride and respect influence engagement because they foster identification with the group. We argue that, although in general the nature of crowdsourcing platforms limits the effects of identification processes on member behaviour, feelings of pride and respect will still play central roles in such online organizations, because feelings of pride and respect can directly drive members’ cooperative behaviors towards the platform organization. Moreover, we posit that the way in which platform organizations communicate with their members affects these feelings of pride and respect. We test these ideas in a longitudinal, multisource field study and find that feelings of pride drive ongoing member activity on an online crowdsourcing platform directly and that platform management can increase members’ feelings of pride and respect by engaging in specific organizational communication practices.

Suggested Citation

  • Mark Boons & Daan Stam & Harry G. Barkema, 2015. "Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms," Journal of Management Studies, Wiley Blackwell, vol. 52(6), pages 717-741, September.
    • Handle: RePEc:bla:jomstd:v:52:y:2015:i:6:p:717-741
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    Cited by:

    1. Stam, D.A., 2019. "Leading for Innovation," ERIM Inaugural Address Series Research in Management 117229, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
    2. Meng-Meng Wang, 2022. "Encouraging solvers to sustain participation intention on crowdsourcing platforms: an investigation of social beliefs," Information Technology and Management, Springer, vol. 23(1), pages 39-50, March.
    3. Deichmann, Dirk & Gillier, Thomas & Tonellato, Marco, 2021. "Getting on board with new ideas: An analysis of idea commitments on a crowdsourcing platform," Research Policy, Elsevier, vol. 50(9).
    4. Keng Yang, 2019. "Research on Factors Affecting Solvers’ Participation Time in Online Crowdsourcing Contests," Future Internet, MDPI, vol. 11(8), pages 1-13, August.
    5. Kenneth De Roeck & Assâad El Akremi & Valérie Swaen, 2016. "Consistency Matters! How and When Does Corporate Social Responsibility Affect Employees’ Organizational Identification?," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1141-1168, November.
    6. Lee, Jung & Seo, DongBack, 2016. "Crowdsourcing not all sourced by the crowd: An observation on the behavior of Wikipedia participants," Technovation, Elsevier, vol. 55, pages 14-21.
    7. Brian S. Gordon & Masayuki Yoshida & Makoto Nakazawa & Jordan Bass, 2021. "The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport," Corporate Reputation Review, Palgrave Macmillan, vol. 24(2), pages 76-94, May.
    8. repec:eee:respol:v:48:y:2019:i:8:p:- is not listed on IDEAS
    9. Dargahi, Rambod & Namin, Aidin & Ketron, Seth C. & Saint Clair, Julian K., 2021. "Is self-knowledge the ultimate prize? A quantitative analysis of participation choice in online ideation crowdsourcing contests," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    10. Xiaochuan Song & Graham H. Lowman & Peter Harms, 2020. "Justice for the Crowd: Organizational Justice and Turnover in Crowd-Based Labor," Administrative Sciences, MDPI, vol. 10(4), pages 1-37, November.
    11. Swanson, Steve & Kent, Aubrey, 2017. "Passion and pride in professional sports: Investigating the role of workplace emotion," Sport Management Review, Elsevier, vol. 20(4), pages 352-364.
    12. Garcia Martinez, Marian, 2017. "Inspiring crowdsourcing communities to create novel solutions: Competition design and the mediating role of trust," Technological Forecasting and Social Change, Elsevier, vol. 117(C), pages 296-304.
    13. Mikko Hänninen & Anssi Smedlund, 2021. "Same Old Song with a Different Melody: The Paradox of Market Reach and Financial Performance on Digital Platforms," Journal of Management Studies, Wiley Blackwell, vol. 58(7), pages 1832-1868, November.
    14. Boons, Mark & Stam, Daan, 2019. "Crowdsourcing for innovation: How related and unrelated perspectives interact to increase creative performance," Research Policy, Elsevier, vol. 48(7), pages 1758-1770.
    15. Liao, Junyun & Chen, Jiawen & Mou, Jian, 2021. "Examining the antecedents of idea contribution in online innovation communities: A perspective of creative self-efficacy," Technology in Society, Elsevier, vol. 66(C).
    16. Lijuan Huang & Guojie Xie & John Blenkinsopp & Raoyi Huang & Hou Bin, 2020. "Crowdsourcing for Sustainable Urban Logistics: Exploring the Factors Influencing Crowd Workers’ Participative Behavior," Sustainability, MDPI, vol. 12(8), pages 1-20, April.

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