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NTT DoCoMo's Launch of I‐Mode in the Japanese Mobile Phone Market: A Knowledge Creation Perspective

Author

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  • Vesa Peltokorpi
  • Ikujiro Nonaka
  • Mitsuru Kodama

Abstract

abstract While innovation and knowledge creation processes and context are interlinked in the real world, scholars frequently ignore or separate context from knowing due to an entrenched sense of ontological and analytical dualism. This paper builds on the organizational knowledge creation theory (Nonaka, 1994) to provide a holistic view of contextual innovation and knowledge creation processes. The phenomenon is demonstrated by a longitudinal case description of i‐mode mobile Internet innovation at NTT DoCoMo, a Japanese mobile communications company. This case explains how three key managers created and organized an interlinked system of shared contexts, called ba, that enabled the combination and open flow of diverse knowledge and led to the creation and launch of the i‐mode mobile Internet, which unites novel technologies and services. Managerial implications and limitations are discussed.

Suggested Citation

  • Vesa Peltokorpi & Ikujiro Nonaka & Mitsuru Kodama, 2007. "NTT DoCoMo's Launch of I‐Mode in the Japanese Mobile Phone Market: A Knowledge Creation Perspective," Journal of Management Studies, Wiley Blackwell, vol. 44(1), pages 50-72, January.
    • Handle: RePEc:bla:jomstd:v:44:y:2007:i:1:p:50-72
    DOI: 10.1111/j.1467-6486.2007.00664.x
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    Cited by:

    1. Soufiane Mezzourh & Walid A Nakara, 2009. "Governance and innovation : A Knowledge-based approach [La gouvernance de l'innovation : une approche par la connaissance]," Post-Print halshs-01955966, HAL.
    2. Li, Shenxue & Clark, Timothy & Sillince, John, 2018. "Constructing a strategy on the creation of core competencies for African companies," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 204-213.
    3. Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
    4. Chen, Jihong & McQueen, Robert J. & Sun, Peter Y.T., 2013. "Knowledge Transfer and Knowledge Building at Offshored Technical Support Centers," Journal of International Management, Elsevier, vol. 19(4), pages 362-376.
    5. Tomoatsu Shibata & Mitsuru Kodama, 2013. "Strategy Transformation Through Strategic Innovation Capability," TMARG Discussion Papers 110, Graduate School of Economics and Management, Tohoku University.
    6. Ansari, Shahzad & Garud, Raghu, 2009. "Inter-generational transitions in socio-technical systems: The case of mobile communications," Research Policy, Elsevier, vol. 38(2), pages 382-392, March.
    7. Schulze, Anja & Hoegl, Martin, 2008. "Organizational knowledge creation and the generation of new product ideas: A behavioral approach," Research Policy, Elsevier, vol. 37(10), pages 1742-1750, December.
    8. Vaccaro, Antonino & Veloso, Francisco & Brusoni, Stefano, 2009. "The impact of virtual technologies on knowledge-based processes: An empirical study," Research Policy, Elsevier, vol. 38(8), pages 1278-1287, October.

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