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Organizational knowledge creation and the generation of new product ideas: A behavioral approach

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  • Schulze, Anja
  • Hoegl, Martin
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    Abstract

    In this paper, we address the pre-project phase of idea generation in the product innovation process, where the effective generation of new product ideas still remains an issue of high relevance for both management scholars and practitioners. We relate Nonaka and colleagues' four knowledge creation modes of socialization, externalization, combination, and internalization to the novelty of product ideas generated. Taking a behavioral perspective on the four modes, we posit positive relationships between socialization as well as internalization and the novelty of product ideas, whereas we postulate negative relationships for externalization as well as combination. Using data from multiple respondents in 33 companies, our results confirm the proposed linkages.

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    Bibliographic Info

    Article provided by Elsevier in its journal Research Policy.

    Volume (Year): 37 (2008)
    Issue (Month): 10 (December)
    Pages: 1742-1750

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    Handle: RePEc:eee:respol:v:37:y:2008:i:10:p:1742-1750

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    Web page: http://www.elsevier.com/locate/respol

    Related research

    Keywords: Idea generation Innovation Organizational knowledge creation;

    References

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    1. Kirk Monteverde, 1995. "Technical Dialog as an Incentive for Vertical Integration in the Semiconductor Industry," Management Science, INFORMS, vol. 41(10), pages 1624-1638, October.
    2. Andrew H. Van de Ven, 1986. "Central Problems in the Management of Innovation," Management Science, INFORMS, vol. 32(5), pages 590-607, May.
    3. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    4. Vesa Peltokorpi & Ikujiro Nonaka & Mitsuru Kodama, 2007. "NTT DoCoMo's Launch of I-Mode in the Japanese Mobile Phone Market: A Knowledge Creation Perspective," Journal of Management Studies, Wiley Blackwell, vol. 44(1), pages 50-72, 01.
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    Cited by:
    1. Wei-Shong Lin & Jui-Ling Huang & Margaret L. Sheng, 2014. "How the Organizational Goals Affect Knowledge Management," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 3(1), pages 3-22.
    2. Stephen Roper & James H Love & Priit Vahter, 2012. "The Value Of Design Strategies For New Product Development: Some Econometric Evidence," University of Tartu - Faculty of Economics and Business Administration Working Paper Series 85, Faculty of Economics and Business Administration, University of Tartu (Estonia).
    3. Brattström, Anna & Löfsten, Hans & Richtnér, Anders, 2012. "Creativity, trust and systematic processes in product development," Research Policy, Elsevier, vol. 41(4), pages 743-755.
    4. Ozer, Muammer, 2009. "The roles of product lead-users and product experts in new product evaluation," Research Policy, Elsevier, vol. 38(8), pages 1340-1349, October.
    5. Dimitri SCHUURMAN & Peter MECHANT & Bastiaan BACCARNE, 2013. "Open Innovation: A Typology of User Involvement in the Context of the Web2.0-Paradigm," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(89), pages 17-36, 1st quart.
    6. David Rooney & Tom Mandeville & Tim Kastelle, 2013. "Abstract Knowledge and Reified Financial Innovation: Building Wisdom and Ethics Into Financial Innovation Networks," Journal of Business Ethics, Springer, vol. 118(3), pages 447-459, December.
    7. Verworn, Birgit, 2009. "A structural equation model of the impact of the "fuzzy front end" on the success of new product development," Research Policy, Elsevier, vol. 38(10), pages 1571-1581, December.

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