ENTRY DETERRENCE BY NON-HORIZONTAL MERGER -super-*
AbstractWe study when and how pure non-horizontal mergers, whether cross-product or vertical, can deter new entry. Organizational mergers implicitly commit firms to more aggressive price competition. Because heightened competition deters entry, mergers can occur in equilibrium even when, absent entry considerations, they do not. We show that, in order to prevent a flood of entrants, mergers arise even when a marginal merger costs incumbent firms more than does a marginal entrant. Copyright Blackwell Publishing Ltd. 2006.
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Bibliographic InfoArticle provided by Wiley Blackwell in its journal The Journal of Industrial Economics.
Volume (Year): 54 (2006)
Issue (Month): 3 (09)
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Web page: http://www.blackwellpublishing.com/journal.asp?ref=0022-1821
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- Oystein Foros & Hans Jarle Kind & Greg Shaffer, 2007. "Resale Price Maintenance and Restrictions on Dominant Firm and Industry-Wide Adoption," CESifo Working Paper Series 2032, CESifo Group Munich.
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