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An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction

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  • Shalini Bahl
  • George R. Milne
  • Kunal Swani

Abstract

Mindsets brought to the marketplace by consumers determine the decisions they make and, ultimately, their well‐being. Mindsets based on a comprehensive set of mindfulness skills can provide a broader lens to understanding life's varied situations to make better choices. Considering research on mindfulness and Buddhist psychology, this study introduced an expanded mindful mindset comprising nine mindfulness skills: awareness, compassion for others, self‐compassion, curiosity, energy, gratitude, inner calm, focus, and discernment. A national online survey, along with structural equation modeling, was conducted to examine differences in the narrower and expanded mindful mindsets and the relative contribution of the nine mindfulness skills to address stress and life satisfaction. The study found that a different set of mindfulness skills was required for life satisfaction and stress‐reduction. Energy had the greatest impact on life satisfaction, and self‐compassion had the greatest impact on stress reduction. Finally, the implications of an expanded mindful mindset were discussed.

Suggested Citation

  • Shalini Bahl & George R. Milne & Kunal Swani, 2023. "An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 821-847, April.
    • Handle: RePEc:bla:jconsa:v:57:y:2023:i:2:p:821-847
    DOI: 10.1111/joca.12509
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    1. Shalini Bahl & George R. Milne & Elizabeth G. Miller, 2023. "Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 699-720, April.

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