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The masculine mindset of environmental management and green marketing

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  • Susan Meriläinen
  • Johanna Moisander
  • Sinikka Pesonen

Abstract

Environmental management systems and green marketing programmes have gained increasing popularity in western market economies. They are viewed as cost‐efficient, effective and just means of tackling problems associated with the impact of economic activity on the environment. It is argued in this article, however, that these optimistic views are based on a number of ideas, images and metaphors that retain many androcentric and inadequate assumptions about self, society and nature that may be incompatible with long‐term environmental protection goals. Copyright © 2000 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Susan Meriläinen & Johanna Moisander & Sinikka Pesonen, 2000. "The masculine mindset of environmental management and green marketing," Business Strategy and the Environment, Wiley Blackwell, vol. 9(3), pages 151-162, May.
    • Handle: RePEc:bla:bstrat:v:9:y:2000:i:3:p:151-162
    DOI: 10.1002/(SICI)1099-0836(200005/06)9:33.0.CO;2-Y
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    References listed on IDEAS

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    Cited by:

    1. Mónica Segovia-Pérez & Pilar Laguna-Sánchez & Concepción de la Fuente-Cabrero, 2019. "Education for Sustainable Leadership: Fostering Women’s Empowerment at the University Level," Sustainability, MDPI, vol. 11(20), pages 1-14, October.
    2. Fuentes, Christian, 2015. "How green marketing works: Practices, materialities, and images," Scandinavian Journal of Management, Elsevier, vol. 31(2), pages 192-205.
    3. Jenny Ählström & Monica Macquet & Ulf Richter, 2009. "The lack of a critical perspective in environmental management research: distortion in the scientific discourse," Business Strategy and the Environment, Wiley Blackwell, vol. 18(5), pages 334-346, July.
    4. Vinod Kumar & Zillur Rahman & A.A. Kazmi, 2013. "Sustainability Marketing Strategy: An Analysis of Recent Literature," Global Business Review, International Management Institute, vol. 14(4), pages 601-625, December.
    5. Isabel Buil‐Carrasco & Elena Fraj‐Andrés & Jorge Matute‐Vallejo, 2008. "Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms," Business Strategy and the Environment, Wiley Blackwell, vol. 17(6), pages 350-368, September.
    6. José-Carlos García-Rosell, 2019. "A Discursive Perspective on Corporate Social Responsibility Education: A Story Co-creation Exercise," Journal of Business Ethics, Springer, vol. 154(4), pages 1019-1032, February.
    7. Christian Fuentes, 2014. "Green Materialities: Marketing and the Socio‐material Construction of Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 105-116, February.
    8. Maria Joutsenvirta, 2009. "A language perspective to environmental management and corporate responsibility," Business Strategy and the Environment, Wiley Blackwell, vol. 18(4), pages 240-253, May.
    9. Andreea-Daniela, Gangone & Mihaela, Asandei, 2017. "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, vol. 36(2), pages 6-14.

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