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Measures for Sustainable Investment Decisions and Business Strategy – A Triple Bottom Line Approach

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  • Maite Cubas‐Díaz
  • Miguel Ángel Martínez Sedano

Abstract

Traditionally, most investors have only taken economic variables (profitability and risk) into account when making investment decisions. In this paper we propose two measures, the Relative Sustainable Performance Measure (RSPM) and the Measure of Commitment‐failure (MC), that permit sustainable decision making, which takes environmental and social variables into consideration in addition to the economic variables, for both investors and companies themselves. This makes a triple bottom line (TBL) approach to investment decision making possible. We apply our measures to the worldwide chemical sector and validate them. Moreover, we propose a 2D graphical sustainability analysis, which is simple and easy for investors to understand when making investment decisions and can be used if they are concerned about environmental and social matters. It also enables companies to analyse their sustainability performance and adapt their business plans accordingly. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Maite Cubas‐Díaz & Miguel Ángel Martínez Sedano, 2018. "Measures for Sustainable Investment Decisions and Business Strategy – A Triple Bottom Line Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 16-38, January.
    • Handle: RePEc:bla:bstrat:v:27:y:2018:i:1:p:16-38
    DOI: 10.1002/bse.1980
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    3. Amit Kumar Srivastava & Shailja Dixit & Akansha Abhi Srivastava, 2022. "Criticism of Triple Bottom Line: TBL (With Special Reference to Sustainability)," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 50-61, February.
    4. Usama Awan & Marlen Gabriele Arnold & Ismail Gölgeci, 2021. "Enhancing green product and process innovation: Towards an integrative framework of knowledge acquisition and environmental investment," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1283-1295, February.

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