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From self‐entertainment to being appreciated: how does social media transfer talent to business?

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  • Feng Chen
  • Jian Ding
  • Mochou Li
  • Bingqing Wang

Abstract

This study investigates the influence of social media information disclosure on crowdfunding rates. Using a sample of 1,844 projects from a music crowdfunding platform in China, we find that fundraisers who disclosed their social media accounts contributed to a greater funding rate. Social media account disclosure appears to be more significant for projects created by individuals and accompanied by videos and more images, as well as negative descriptions. Furthermore, the disclosure of social media presence information can improve the funding rate by enabling digital reputations and breaking geographical restrictions. Robust tests and 2SLS estimations support our conclusion.

Suggested Citation

  • Feng Chen & Jian Ding & Mochou Li & Bingqing Wang, 2021. "From self‐entertainment to being appreciated: how does social media transfer talent to business?," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(5), pages 6113-6146, December.
    • Handle: RePEc:bla:acctfi:v:61:y:2021:i:5:p:6113-6146
    DOI: 10.1111/acfi.12859
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