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Examining Entrepreneurial Orientation €“ Performance Relationship Among Croatian Service Smes

Author

Listed:
  • Bojan Moric Milovanovic

    (Institute of Public Finance, Zagreb, Croatia)

  • Zoran Wittine

    (University of Zagreb)

  • Zoran Bubas

    (Institute of Public Finance, Zagreb, Croatia)

Abstract

The relationship between entrepreneurial orientation and business performance has been widely researched. However, in scientific literature there is still a need for further clarification when observing the before mentioned concepts, especially within the service SME context. Likewise, when observing this relationship it is necessary to look into the impact of entrepreneurial orientation on individual segments of business performance, i.e. on financial and non-financial constructs. Therefore, the aim of this paper is to explore the association of entrepreneurial orientation and small and medium business performance, while observing performance both as unidimensional and multidimensional concept. Furthermore, the paper tests whether moderation effect of external environment exists between entrepreneurial orientation and business performance among Croatian service SMEs.

Suggested Citation

  • Bojan Moric Milovanovic & Zoran Wittine & Zoran Bubas, 2021. "Examining Entrepreneurial Orientation €“ Performance Relationship Among Croatian Service Smes," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(2), pages 509-526, december.
    • Handle: RePEc:avo:emipdu:v:30:y:2021:i:2:p:509-526
    DOI: 10.17818/EMIP/2021/2.10
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    References listed on IDEAS

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    More about this item

    Keywords

    entrepreneurial orientation; external environment; performance; service SMEs; Croatia;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L80 - Industrial Organization - - Industry Studies: Services - - - General

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