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Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh

Author

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  • Md. Abdullah Al Jamil
  • Afzal Hossain
  • Md. Zillur Rahman Siddique

Abstract

The study aims to explore the factors that may influence consumers’ choice criteria to purchase residential apartments in Bangladesh. The data is collected from 200 respondents by survey method through a structured questionnaire with five-point Likert scales & multiple items. Convenience sampling method is used. Data are analyzed using frequency analysis, factor analysis and regression analysis. From the results of regression analysis, this investigation is found that performance factors, geographical factors and infrastructural factors are significantly influenced consumers’ choice criteria to purchase residential apartments in Bangladesh. The results of this research may be helpful for both investigators and Real Estate Companies. For investigators, this examination gives instruction for accepting to choice criteria, demographics level, and their relative significance. Literature for upcoming exploration, this research indicates ways to recognize additional thoughtful factors which influence consumers’ choice criteria to purchase residential apartments in Bangladesh. Besides, this investigation gives realistic direction and pertinent suggestions to the Real Estate Companies. Real Estate Companies will be profited identifying factors of consumers’ choice criteria to purchase residential apartments in Bangladesh. Those companies offer to consumers for purchase residential apartments in Bangladesh.

Suggested Citation

  • Md. Abdullah Al Jamil & Afzal Hossain & Md. Zillur Rahman Siddique, 2018. "Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 2(3), pages 294-305.
    • Handle: RePEc:aif:journl:v:2:y:2018:i:3:p:294-305
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    References listed on IDEAS

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    1. Gabriel, Stuart A & Rosenthal, Stuart S, 1989. "Household Location and Race: Estimates of Multinomial Logit Model," The Review of Economics and Statistics, MIT Press, vol. 71(2), pages 240-249, May.
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    Cited by:

    1. Andam Jamal, 2020. "The Antecedents and Outcomes of Brand Relationship Quality and Customer Engagement," International Journal of Science and Business, IJSAB International, vol. 4(11), pages 131-151.

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