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Consumer Attitudes and Consumption Patterns for Pecans and Other Tree Nuts: Beyond a Simple Shell Game

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  • Capps, Oral
  • Goodwin, H.L.
  • Burns, Loren N.

Abstract

This study provides insights into consumer beliefs, awareness, attitudes, and purchasing behavior regarding tree nuts in general and pecans specifically. Findings from a probit regression suggest factors associated with the decision to purchase pecans were age, region, sources of information about tree nuts, and outlets where tree nuts are purchased. Respondents aged 45 and over were more likely to purchase pecans than younger respondents. Conventional media (radio, television, magazines), past experience, and recipes significantly impact the decision to purchase pecans. Tree nut purchases from grocery stores, supercenters, roadside stands, or farmers’ markets were positively related to pecan purchases.

Suggested Citation

  • Capps, Oral & Goodwin, H.L. & Burns, Loren N., 2022. "Consumer Attitudes and Consumption Patterns for Pecans and Other Tree Nuts: Beyond a Simple Shell Game," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(2), July.
    • Handle: RePEc:ags:jlofdr:339680
    DOI: 10.22004/ag.econ.339680
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    References listed on IDEAS

    as
    1. Oral Capps & Randall A. Kramer, 1985. "Analysis of Food Stamp Participation Using Qualitative Choice Models," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(1), pages 49-59.
    2. Patrick J. Byrne & Oral Capps & Atanu Saha, 1996. "Analysis of Food-Away-from-Home Expenditure Patterns for U.S. Households, 1982–89," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(3), pages 614-627.
    3. Pedro A. Alviola & Oral Capps, 2010. "Household demand analysis of organic and conventional fluid milk in the United States based on the 2004 Nielsen Homescan panel," Agribusiness, John Wiley & Sons, Ltd., vol. 26(3), pages 369-388.
    4. Wojciech Florkowski & Timothy Park, 2001. "Promotional programmes and consumer purchasing decisions: pecan demand models," Applied Economics, Taylor & Francis Journals, vol. 33(6), pages 763-770.
    5. Asci, Serhat & Devadoss, Stephen, 2021. "Trends and Issues Relevant for the US Tree Nut Sector," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 36(2), March.
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    Keywords

    Agribusiness; Consumer/Household Economics;

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