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Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences

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  • Riganelli, Chiara
  • Marchini, Andrea
  • Polenzani, Bianca
  • Martino, Gaetano

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  • Riganelli, Chiara & Marchini, Andrea & Polenzani, Bianca & Martino, Gaetano, 2018. "Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
    • Handle: RePEc:ags:ijofsd:277710
    DOI: 10.22004/ag.econ.277710
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    References listed on IDEAS

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    1. Haddad, Nora Ourabah & Ton, Giel & Taher Sraïri, Mohamed & Bijman, Jos, 2017. "Organisational Challenges of Moroccan Dairy Cooperatives and the Institutional Environment," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(3), August.
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    3. Bleich, Simon & Herrmann, Roland, 2013. "Price versus Non-price Incentives for Participation in Quality Labeling: The Case of the German Fruit Juice Industry," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(1), pages 1-13, July.
    4. Julio J. Rotemberg, 2013. "Expected Firm Altruism, Quality Provision, and Brand Extensions," Marketing Science, INFORMS, vol. 32(2), pages 325-341, March.
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    15. Stefano Pascucci & Tiziana de-Magistris & Liesbeth Dries & Felice Adinolfi & Fabian Capitanio, 2013. "Participation of Italian farmers in rural development policy," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 40(4), pages 605-631, September.
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    1. Andrea Marchini & Chiara Riganelli & Francesco Diotallevi & Bianca Polenzani, 2021. "Label information and consumer behaviour: evidence on drinking milk sector," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-24, December.

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