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Understanding heterogeneous preferences of cooperative members

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  • Nikos Kalogeras

    (Departments of Marketing & Finance, Maastricht University, Tongersestraat 53, 6211 LM, Maastricht, The Netherlands; Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, IL)

  • Joost M.E. Pennings

    (Departments of Marketing & Finance, Maastricht University, Tongersestraat 53, 6211 LM, Maastricht, The Netherlands; Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, IL; and Marketing & Consumer Behavior Group, Wageningen University, The Netherlands)

  • Ivo. A. van der Lans

    (Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands)

  • Philip Garcia

    (Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, 326 Mumford Hall, MC-710, 1301 West Gregory Drive, Urbana, Illinois 61801)

  • Gert van Dijk

    (Marketing & Consumer Behavior Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands)

Abstract

We study the heterogeneity in the preference structure of cooperative members. Using conjoint analysis the utility that members attach to intra-organizational and strategic attributes of their cooperative is elicited. Recognizing that members are not homogenous, a concomitant finite-mixture regression model is employed to allow preferences to vary across different member segments. With data from 120 cooperative members, we find that most members demonstrate rather similar preferences for strategic attributes but differ with respect to the intra-organizational attributes of control and management. Members' preference structures are affected by business size and attitudes towards risk. [EconLit Citations: Q130; M000, C400]. © 2009 Wiley Periodicals, Inc.

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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 25 (2009)
Issue (Month): 1 ()
Pages: 90-111

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Handle: RePEc:wly:agribz:v:25:y:2009:i:1:p:90-111

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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Fabio R. Chaddad & Michael L. Cook, 2004. "Understanding New Cooperative Models: An Ownership–Control Rights Typology," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(3), pages 348-360.
  2. K. Oustapassidis & A. Vlachvei & K. Karantininis, 1998. "Growth of Investor Owned and Cooperative Firms in Greek Dairy Industry," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 69(3), pages 399-417, 09.
  3. Sterns, James A. & Schweikhardt, David B. & Peterson, H. Christopher, 1998. "Using Case Studies As An Approach For Conducting Agribusiness Research," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 1(03).
  4. Ronald W. Cotterill, 2001. "Cooperative and Membership Commitment: Discussion," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(5), pages 1280-1281.
  5. Bijman, W.J.J. & Hendrikse, G.W.J., 2003. "Co-operatives in chains: institutional restructuring in the Dutch fruit and vegetables industry," ERIM Report Series Research in Management ERS-2003-089-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  6. Goldsmith, Peter D. & Gow, Hamish R., 2001. "Strategic Positioning Under Agricultural Structural Change: A Critique Of Long Jump Co-Operative Ventures," 2001 Annual meeting, August 5-8, Chicago, IL 20645, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  7. Dillon, William R & Frederick, Donald G & Tangpanichdee, Vanchai, 1985. " Decision Issues in Building Perceptual Product Spaces with Multi-attribute Rating Data," Journal of Consumer Research, University of Chicago Press, vol. 12(1), pages 47-63, June.
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  12. Joost M.E. Pennings & Raymond M. Leuthold, 2000. "The Role of Farmers' Behavioral Attitudes and Heterogeneity in Futures Contracts Usage," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(4), pages 908-919.
  13. H. Christopher Peterson & Bruce L. Anderson, 1996. "Cooperative strategy: Theory and practice," Agribusiness, John Wiley & Sons, Ltd., vol. 12(4), pages 371-383.
  14. James G. March & Zur Shapira, 1987. "Managerial Perspectives on Risk and Risk Taking," Management Science, INFORMS, vol. 33(11), pages 1404-1418, November.
  15. Joost M.E. Pennings & Ale Smidts, 2000. "Assessing the Construct Validity of Risk Attitude," Management Science, INFORMS, vol. 46(10), pages 1337-1348, October.
  16. Hamparsum Bozdogan, 1987. "Model selection and Akaike's Information Criterion (AIC): The general theory and its analytical extensions," Psychometrika, Springer, vol. 52(3), pages 345-370, September.
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  18. van Dijk, Gert & Mackel, Chris, 1991. "Dutch Agriculture Seeking for Market Leader Strategies," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 18(3-4), pages 345-64.
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Cited by:
  1. Hellberg-Bahr, Anneke & Steffen, Nina & Spiller, Achim, 2011. "Unternehmensstrategische Defizite in Genossenschaftsmolkereien: Eine mitgliederbasierte Fallstudie," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114496, German Association of Agricultural Economists (GEWISOLA).
  2. Kalogeras, Nikos & Pennings, Joost M.E., 2013. "Marketing Cooperatives' Equity Sources: An Empirical Study," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150701, Agricultural and Applied Economics Association.

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