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Red Arrow Products Smokin’ Into the Future: Facing Changing Diets and New Challenges in the Food Industry

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  • Harris, Keith D.

Abstract

This case study is intended for use by undergraduates studying agribusiness and agricultural economics. The case introduces a firm whose products are minor ingredients for an iconic, but declining food item. The learning outcomes sought from this case is to: i) understand the structural changes in the meat industry and its implications on the production and demand for hot dogs; ii) examine the sources of competitive advantage faced by ingredient suppliers; and iii) analyze the elements of organizational change and the adaptive solutions in a declining market. The study, inter alia, includes concepts from agribusiness strategic management (i.e., industry driving forces, economic market structure, and competitive advantage), and supply chain management to examine the firm and industry.

Suggested Citation

  • Harris, Keith D., 2015. "Red Arrow Products Smokin’ Into the Future: Facing Changing Diets and New Challenges in the Food Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(4), pages 1-15, November.
    • Handle: RePEc:ags:ifaamr:211662
    DOI: 10.22004/ag.econ.211662
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    References listed on IDEAS

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    1. Julie A. Caswell & Mary E. Bredahl & Neal H. Hooker, 1998. "How Quality Management Metasystems Are Affecting the Food Industry," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 20(2), pages 547-557.
    2. Ollinger, Michael & Nguyen, Sang V. & Blayney, Donald P. & Chambers, William & Nelson, Kenneth B., 2005. "Structural Change in the Meat, Poultry, Dairy and Grain Processing Industries," Economic Research Report 7217, United States Department of Agriculture, Economic Research Service.
    3. Graciela E. Gutman, 2002. "Impact of the Rapid Rise of Supermarkets on Dairy Products Systems in Argentina," Development Policy Review, Overseas Development Institute, vol. 20(4), pages 409-427, September.
    4. Henson, Spencer & Reardon, Thomas, 2005. "Private agri-food standards: Implications for food policy and the agri-food system," Food Policy, Elsevier, vol. 30(3), pages 241-253, June.
    5. Elizabeth M.M.Q. Farina & Rubens Nunes & Guilherme F. de A Monteiro, 2005. "Supermarkets and their impacts on the agrifood system of Brazil: The competition among retailers," Agribusiness, John Wiley & Sons, Ltd., vol. 21(2), pages 133-147.
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