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Opportunities, problems and pitfalls of nutrition and health claims

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  • Bremmers, Harry J.
  • van der Meulen, Bernd

Abstract

The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, prior-to-use authorisation of nutrition and health claims are mandatory and governed by Regulation (EC) 1924/2006. The aim of this paper is to assess the problems and pitfalls of the European claims regime to food businesses. A legal-economic review is performed, supported by case studies. Strategic factors determining whether or not to claim are of a legal-economic kind. Strategic responses include refraining from the use or application of claims, abstaining from innovation, and/or circumvention of the authorisation procedure. Negative social-economic effects make it necessary to improve the present legal structures with respect to their effectiveness while maintaining the balance between public control and individual freedom.

Suggested Citation

  • Bremmers, Harry J. & van der Meulen, Bernd, 2013. "Opportunities, problems and pitfalls of nutrition and health claims," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(2-3), pages 1-5.
    • Handle: RePEc:ags:apstra:164811
    DOI: 10.22004/ag.econ.164811
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    3. Bremmers, Harry J., 2012. "An Integrated Analysis of Food Information to Consumers: Problems, Pitfalls, Policies and Progress," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144985, International European Forum on System Dynamics and Innovation in Food Networks.
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