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If we label it, will they care? The effect of GM-ingredient labelling on consumer responses

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  • Louise Heslop

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    Abstract

    More than 60% of foods in North American supermarkets contain GM ingredients. While North American consumers seem less concerned about GM foods than Europeans and Japanese, many consumer activists argue that consumers have a “right to know” if what they eat has GM ingredients. Will informative labelling of GM foods lead to major shifts in buying patterns? An experimental study found minimal effects of GM labelling overall but significant differential reactions to GM-labelled products across consumers with differing levels of consumer activism, perceived benefits of genetic engineering, and interest in novel foods with consumer benefits. Copyright Springer Science+Business Media B.V. 2006

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    File URL: http://hdl.handle.net/10.1007/s10603-006-9000-7
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    Bibliographic Info

    Article provided by Springer in its journal Journal of Consumer Policy.

    Volume (Year): 29 (2006)
    Issue (Month): 2 (June)
    Pages: 203-228

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    Handle: RePEc:kap:jcopol:v:29:y:2006:i:2:p:203-228

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    Web page: http://www.springerlink.com/link.asp?id=100283

    Related research

    Keywords: Genetically modified foods; Labelling; Consumer choice; Biotechnology acceptance;

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    1. Noussair, C.N. & Robin, S. & Ruffieux, B., 2002. "Do consumers not care about biotech foods or do they just not read the labels?," Open Access publications from Tilburg University urn:nbn:nl:ui:12-378702, Tilburg University.
    2. Russo, J Edward, et al, 1986. " Nutrition Information in the Supermarket," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 48-70, June.
    3. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economics Reports 34069, United States Department of Agriculture, Economic Research Service.
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    Cited by:
    1. Bremmers, Harry J., 2012. "An Integrated Analysis of Food Information to Consumers:," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144985, International European Forum on Innovation and System Dynamics in Food Networks.

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