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A Research-Based Extension Curriculum to Improve Negotiation Skills and Outcomes for Agricultural Stakeholders

Author

Listed:
  • Bastian, Christopher
  • Tejeda, Hernan
  • Hatzenbuehler, Patrick
  • Fuller, Kate Binzen
  • Hewlett, John
  • Westerhold, Ashlee
  • Sand, Shannon

Abstract

We present a new, research-based Extension program on the topic of negotiation for the agricultural community. This endeavor draws on the expertise of Extension faculty from several western U.S. states and responds to ongoing needs of Extension clientele looking to improve business outcomes and relationships. The content currently consists of seven informational guides, one worksheet, and five online learning modules that include instructional video presentations, quizzes, supplemental learning materials, and interactive activities designed to build knowledge and skills in negotiation within an agricultural context. The relatively new online programming has been well received, and opportunities for content expansion remain. The website and content design offer possibilities for both on-site teaching and self-guided learning for Extension clientele, as well as for potential use in agribusiness education.

Suggested Citation

  • Bastian, Christopher & Tejeda, Hernan & Hatzenbuehler, Patrick & Fuller, Kate Binzen & Hewlett, John & Westerhold, Ashlee & Sand, Shannon, 2022. "A Research-Based Extension Curriculum to Improve Negotiation Skills and Outcomes for Agricultural Stakeholders," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 4(3), August.
    • Handle: RePEc:ags:aaeatr:323989
    DOI: 10.22004/ag.econ.323989
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    References listed on IDEAS

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    1. H. Douglas Jose & James A. Crumly, 1993. "Psychological Type of Farm/Ranch Operators: Relationship to Financial Measures," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 15(1), pages 121-132.
    2. Bastian, Christopher T. & Jones Ritten, Chian & Feuz, Bridger & Nagler, Amy M. & Smutko, Steven, 2018. "Can Producers Bargain for Better Prices? Implications from Wyoming Focus Groups," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2018.
    3. Nagler, Amy M. & Menkhaus, Dale J. & Bastian, Christopher T. & Ehmke, Mariah D. & Coatney, Kalyn T., 2013. "Subsidy Incidence in Factor Markets: An Experimental Approach," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45(1), pages 1-17, February.
    4. MacDonald, James M., 2015. "Trends in Agricultural Contracts," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 30(3), pages 1-6, August.
    5. Bastian, Christopher T., 2019. "WAEA Presidential Address: Evolution toward Private Negotiation as a Dominant Institution in Agribusiness Supply Chains: Implications, Challenges, and Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 44(3), September.
    Full references (including those not matched with items on IDEAS)

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