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Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features

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  • Elif Tugba AYDINLIYURT

Abstract

This paper examines individuals’ psychological motivations that affect one’s intention to continue using information systems. Information systems continuance model establishes the theoretical basis for this study and gamified mobile applications have been used as the type of information systems. This research draws attention to several different extrinsic and intrinsic motivational factors that influence post-adoption behavior of individuals using mobile applications with gamified features. Literature review in this study states the concepts related to post-adoption in a gamified mobile application context and as result, four different motivators have been found which are predicted to influence them. These are; Rewards and Reputation as extrinsic motivators, Social Presence and Perceived Enjoyment as intrinsic motivators. Further research will be conducted in the future to formulate hypotheses related to the constructs explained in this study and the role of extrinsic and intrinsic motivators will be investigated empirically to gain a better understanding in this respect.

Suggested Citation

  • Elif Tugba AYDINLIYURT, 2018. "Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 202-209, November.
    • Handle: RePEc:aes:jetimm:v:1:y:2018:i:1:p:202-209
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    References listed on IDEAS

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    1. Adrian Vicenţiu SALCU & Carmen ACATRINEI, 2013. "Gamification applied in affiliate marketing. Case study of 2Parale," Management & Marketing, Economic Publishing House, vol. 8(4), Winter.
    2. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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    More about this item

    Keywords

    Extrinsic motivations; intrinsic motivations; information systems continuance; mobile applications; gamification.;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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