IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v24y2022i60p430.html
   My bibliography  Save this article

Determinants of Digital Transformation in the Restaurant Industry

Author

Listed:
  • Domingo Martin-Martin

    (University of Seville, Seville, Spain)

  • Jose Maya Garcia

    (University of Seville, Seville, Spain)

  • Isidoro Romero

    (University of Seville, Seville, Spain)

Abstract

This article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the personal characteristics of the entrepreneurs/managers; (2) the characteristics of the businesses; and (3) the spatial location of the restaurants. The data used in the empirical research were compiled from a representative survey of restaurant SMEs in Spain. The study uses an ordinal logistic regression specification to test the hypotheses. The results obtained indicate that the education of entrepreneurs/managers, their entrepreneurial motivations, and their ambition for growth condition the digital transformation of their businesses. Furthermore, the characteristics of the company, such as the number of establishments, belonging to a corporate group, and the employees’ educational level, influence the digitalisation of restaurants. Likewise, it is observed that the digitalisation process is stimulated in inland towns compared to coastal areas, as well as in intermediate municipalities with populations of between 10,000 and 100,000 inhabitants.

Suggested Citation

  • Domingo Martin-Martin & Jose Maya Garcia & Isidoro Romero, 2022. "Determinants of Digital Transformation in the Restaurant Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 430-430, April.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:60:p:430
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_3110.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Elvira Ismagilova & Yogesh K. Dwivedi & Emma Slade & Michael D. Williams, 2017. "Electronic Word-of-Mouth (eWOM)," SpringerBriefs in Business, in: Electronic Word of Mouth (eWOM) in the Marketing Context, chapter 0, pages 17-30, Springer.
    2. Reddy, N. Mohan & Zhao, Liming, 1990. "International technology transfer: A review," Research Policy, Elsevier, vol. 19(4), pages 285-307, August.
    3. Joaquín Guzmán & F. Javier Santos, 2001. "The booster function and the entrepreneurial quality: an application to the province of Seville," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 13(3), pages 211-228, July.
    4. Romero, Isidoro & Martínez-Román, Juan A., 2012. "Self-employment and innovation. Exploring the determinants of innovative behavior in small businesses," Research Policy, Elsevier, vol. 41(1), pages 178-189.
    5. Jean-Samuel Beuscart & Kevin Mellet & Marie Trespeuch, 2016. "Reactivity without legitimacy? Online consumer reviews in the restaurant industry," Journal of Cultural Economy, Taylor & Francis Journals, vol. 9(5), pages 458-475, September.
    6. Isidoro Romero & Juan A. Martínez-Román, 2015. "Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 646-646, May.
    7. Jean Samuel Beuscart & Kevin Mellet & Marie Trespeuch, 2016. "Reactivity without Legitimacy? Online Consumer Reviews in the Restaurant Industry," Post-Print hal-03389275, HAL.
    8. Elvira Ismagilova & Yogesh K. Dwivedi & Emma Slade & Michael D. Williams, 2017. "Electronic Word of Mouth (eWOM) in the Marketing Context," SpringerBriefs in Business, Springer, number 978-3-319-52459-7, October.
    9. Pia Arenius & Maria Minniti, 2005. "Perceptual Variables and Nascent Entrepreneurship," Small Business Economics, Springer, vol. 24(3), pages 233-247, February.
    10. Raphael Amit & Christoph Zott, 2001. "Value creation in E‐business," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 493-520, June.
    11. Iamkovaia, Mariia & Arcila Garrido, Manuel & Cardoso Martins, Filomena & Izquierdo, Alfredo & Vallejo, Inmaculada, 2020. "Analysis and comparison of tourism competitiveness in Spanish coastal areas," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 47, pages 161-178.
    12. Drejer, Ina, 2004. "Identifying innovation in surveys of services: a Schumpeterian perspective," Research Policy, Elsevier, vol. 33(3), pages 551-562, April.
    13. Nambisan, Satish & Wright, Mike & Feldman, Maryann, 2019. "The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    14. Randolph B. Cooper & Robert W. Zmud, 1990. "Information Technology Implementation Research: A Technological Diffusion Approach," Management Science, INFORMS, vol. 36(2), pages 123-139, February.
    15. Scott Shane, 2009. "Why encouraging more people to become entrepreneurs is bad public policy," Small Business Economics, Springer, vol. 33(2), pages 141-149, August.
    16. repec:hal:spmain:info:hdl:2441/5fb16v625i8vdbgdiskfbht5i5 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xuefeng Shao & Shi Chen, 2024. "Research on Tax Compliance Incentive Effects of Platform Companies from the Perspective of Incomplete Contract – An Empirical Study Based on China," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 330-330, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Juan A. Martínez-Román & Isidoro Romero, 2017. "Determinants of innovativeness in SMEs: disentangling core innovation and technology adoption capabilities," Review of Managerial Science, Springer, vol. 11(3), pages 543-569, July.
    2. Miguel Ángel Montañés-Del-Río & José Aurelio Medina-Garrido, 2020. "Determinants of the Propensity for Innovation among Entrepreneurs in the Tourism Industry," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    3. Ioannis Giotopoulos & Alexandra Kontolaimou & Aggelos Tsakanikas, 2017. "Drivers of high-quality entrepreneurship: what changes did the crisis bring about?," Small Business Economics, Springer, vol. 48(4), pages 913-930, April.
    4. Walid A Nakara & Karim Messeghem & Andry Ramaroson, 2019. "L’innovation produit et service dans un contexte de pauvreté : une analyse multiniveau," Post-Print hal-02519418, HAL.
    5. Schade, Philipp & Schuhmacher, Monika C., 2022. "Digital infrastructure and entrepreneurial action-formation: A multilevel study," Journal of Business Venturing, Elsevier, vol. 37(5).
    6. R. Sandra Schillo & Ajax Persaud & Meng Jin, 2016. "Entrepreneurial readiness in the context of national systems of entrepreneurship," Small Business Economics, Springer, vol. 46(4), pages 619-637, April.
    7. Helena Marques, 2017. "Gender, entrepreneurship and development: which policies matter?," Development Policy Review, Overseas Development Institute, vol. 35(2), pages 197-228, January.
    8. Walid A. Nakara & Karim Messeghem & Andry Ramaroson, 2021. "Innovation and entrepreneurship in a context of poverty: a multilevel approach," Small Business Economics, Springer, vol. 56(4), pages 1601-1617, April.
    9. Mohd Yasir Arafat & Imran Saleem & Amit Kumar Dwivedi & Adil Khan, 2020. "Determinants of agricultural entrepreneurship: a GEM data based study," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 345-370, March.
    10. Chong Kyoon Lee & Griffin W. Cottle & Sharon A. Simmons & Johan Wiklund, 2021. "Fear not, want not: Untangling the effects of social cost of failure on high-growth entrepreneurship," Small Business Economics, Springer, vol. 57(1), pages 531-553, June.
    11. Michael Wyrwich & Michael Stuetzer & Rolf Sternberg, 2016. "Entrepreneurial role models, fear of failure, and institutional approval of entrepreneurship: a tale of two regions," Small Business Economics, Springer, vol. 46(3), pages 467-492, March.
    12. Irina Kalabikhina & Vadim Moshkin & Anton Kolotusha & Maksim Kashin & German Klimenko & Zarina Kazbekova, 2024. "Advancing Semantic Classification: A Comprehensive Examination of Machine Learning Techniques in Analyzing Russian-Language Patient Reviews," Mathematics, MDPI, vol. 12(4), pages 1-17, February.
    13. Calvo, Elena, 2021. "Determinantes del Emprendimiento Femenino en Europa [Determinants of Female Entrepreneurship in Europe]," MPRA Paper 111121, University Library of Munich, Germany.
    14. José Ernesto Amorós & Carlos Poblete & Vesna Mandakovic, 2019. "R&D transfer, policy and innovative ambitious entrepreneurship: evidence from Latin American countries," The Journal of Technology Transfer, Springer, vol. 44(5), pages 1396-1415, October.
    15. David Urbano & Sebastian Aparicio & Victor Querol, 2016. "Social progress orientation and innovative entrepreneurship: an international analysis," Journal of Evolutionary Economics, Springer, vol. 26(5), pages 1033-1066, December.
    16. Zaheer, Hasnain & Breyer, Yvonne & Dumay, John & Enjeti, Mahesh, 2022. "The entrepreneurial journeys of digital start-up founders," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    17. Hongyi Mao & Tao Zhang & Qing Tang, 2021. "Research Framework for Determining How Artificial Intelligence Enables Information Technology Service Management for Business Model Resilience," Sustainability, MDPI, vol. 13(20), pages 1-14, October.
    18. HERMANS, Julie & VANDERSTRAETEN, Johanna & DEJARDIN, Marcus & RAMDANI, Dendi & STAM, Erik & VAN WITTELOOSTUIJN, Arjen, 2012. "Ambitious entrepreneurship: Antecedents and consequences," Working Papers 2012023, University of Antwerp, Faculty of Business and Economics.
    19. Zhang, Yimeng & Ma, Xinyu & Pang, Jianing & Xing, Hailong & Wang, Jian, 2023. "The impact of digital transformation of manufacturing on corporate performance — The mediating effect of business model innovation and the moderating effect of innovation capability," Research in International Business and Finance, Elsevier, vol. 64(C).
    20. Krishen, Anjala S. & Dwivedi, Yogesh K. & Bindu, N. & Kumar, K. Satheesh, 2021. "A broad overview of interactive digital marketing: A bibliometric network analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 183-195.

    More about this item

    Keywords

    digitalisation; digital transformation; innovation; restaurant; SME; Spain;
    All these keywords.

    JEL classification:

    • R13 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General Equilibrium and Welfare Economic Analysis of Regional Economies
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:24:y:2022:i:60:p:430. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.