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Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan

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Author Info

  • Jamilah Ahmad

    (School of Communication, University Sains Malaysia)

  • Imran Ali

    (IQRA University Islamabad, Pakistan)

  • Georgiana Florentina Grigore

    ()
    (Academy of Economic Studies, Bucharest, Romania)

  • Alin Stancu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

In the context of an increasing discourse on sustainability and environmental protection, the research on ecological consumer behavior becomes a necessity for companies. The extension in number of multinational companies determines an adaptation of their policies from one country to another. Based on a comparative approach of consumers in Romania, Malaysia and Pakistan, this paper analysis the dimensions of ecological consciousness, and highlights similarities and differences between the countries. In order to reach this objective, the research presents a structural equation model founded on primary data collected from an online survey. Religion and national culture are the main differences outlined by the analysis, in terms of ecological consciousness.

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Bibliographic Info

Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

Volume (Year): 14 (2012)
Issue (Month): 31 (February)
Pages: 84-98

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Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:84-98

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Related research

Keywords: ecology; ecological consciousness; consumers; consumer behavior;

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  1. Laurentiu Dan Anghel & Georgiana Florentina Grigore & Mihai Roşca, 2011. "Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers’ Attitude," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 72-85, February.
  2. Park, C Whan & Mothersbaugh, David L & Feick, Lawrence, 1994. " Consumer Knowledge Assessment," Journal of Consumer Research, University of Chicago Press, vol. 21(1), pages 71-82, June.
  3. Matthew Kotchen & Michael Moore, 2007. "Conservation: From Voluntary Restraint to a Voluntary Price Premium," NBER Working Papers 13678, National Bureau of Economic Research, Inc.
  4. Corina Şerban, 2011. "Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 104-116, February.
  5. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
  6. Bogdan Gabriel Nistoreanu & Remus Ion Hornoiu & Puiu Nistoreanu, 2010. "The Adjustment of Perspective Among Students Regarding Protection of Educational Services’ Consumer," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 348-359, June.
  7. Cecilia Irina Răbonţu & Amalia Venera Todoruţ, 2010. "Study On Organic Food Products In Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(3), pages 265-272.
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