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The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Citations

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Cited by:

  1. Md. Rashed & Md. Kamal Uddin & Mohammad Fakhrul Islam & Md. Faisal-E-Alam & Hasanuzzaman Tushar & Md Emon Ahmed, 2025. "Building Resilient Organizations: The Role of Technological Capability, Innovation Leadership, and Sustainability," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 26(4), pages 963-995, December.
  2. Affandi, Sana & Ishaq, Muhammad Ishtiaq & Raza, Ali & Talpur, Qurat-ul-ain & Ahmad, Rehan, 2025. "AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  3. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  4. Mateusz Juzwik, 2025. "The Role of Artificial Intelligence in Selected Marketing Areas," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 1274-1284.
  5. Jang, Jisu & Kang, Jiyun, 2025. "Blockchain meets luxury: The role of NFT authentication in luxury retail platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  6. Xuan Liu & Tae-Hoo Kim & Min-Jae Lee, 2025. "The Impact of Green Perceived Value Through Green New Products on Purchase Intention: Brand Attitudes, Brand Trust, and Digital Customer Engagement," Sustainability, MDPI, vol. 17(9), pages 1-25, May.
  7. Jung, Timothy & Koghut, Maksym & Lee, Eunseo & Kwon, Ohbyung, 2025. "Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  8. Shahzad, Muhammad Farrukh & Xu, Shuo & An, Xin & Javed, Iqra, 2024. "Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  9. Xiong, Yanyan & Cui, Xue & Yu, Liuming, 2024. "Impact of COVID-19 pandemic on online consumption share: Evidence from China's mobile payment data," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  10. Pei Li & Chunmao Wu & Charles Spence, 2023. "Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  11. Hu, Lala & Olivieri, Mirko & Giovannetti, Marta & Cedrola, Elena, 2025. "The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  12. Wang, Xiao-Wu & Guo, Yihao, 2026. "Beyond the screen: Understanding consumer engagement with live-stream shopping from the perspective of the information system success model," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  13. SANTOSO Budi & ARIYANTININGSIH Febri & ROBUSTIN Tri Palupi, 2025. "The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia," Foundations of Management, Sciendo, vol. 17(1), pages 231-246.
  14. Chakraborty, Debarun & Polisetty, Aruna & G, Sowmya & Rana, Nripendra P. & Khorana, Sangeeta, 2024. "Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  15. Rohit, Kumar & Shankar, Amit & Katiyar, Gagan & Mehrotra, Ankit & Alzeiby, Ebtesam Abdullah, 2024. "Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  16. Wang, Ping & Li, Kunyang & Du, Qinglong & Wang, Jianqiong, 2024. "Customer experience in AI-enabled products: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  17. Yu, Joanne & Dickinger, Astrid & So, Kevin Kam Fung & Egger, Roman, 2024. "Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  18. Sukhov, Alexandre & Friman, Margareta & Olsson, Lars E., 2023. "Unlocking potential: An integrated approach using PLS-SEM, NCA, and fsQCA for informed decision making," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  19. Cenizo, Coral, 2025. "Redefining consumer experience through artificial intelligence in the luxury retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  20. Van Kien Pham & Thuy Dung Pham Thi & Nam Tien Duong, 2024. "A Study on Information Search Behavior Using AI-Powered Engines: Evidence From Chatbots on Online Shopping Platforms," SAGE Open, , vol. 14(4), pages 21582440241, November.
  21. Mengxi Yang & Mengyang Wang, 2025. "How AI service quality influence brand loyalty: moderating effects of innovativeness, brand ethicality, and privacy concern," Journal of Brand Management, Palgrave Macmillan, vol. 32(4), pages 282-297, July.
  22. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  23. Lu, Yangyang & Zhang, Jing, 2025. "Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  24. Vhatkar, Manjunath S. & Raut, Rakesh D. & Gokhale, Ravindra & Kumar, Mukesh & Akarte, Milind & Ghoshal, Sudishna, 2024. "Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  25. Yoo, Jungmin, 2024. "Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  26. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  27. He, Jun & Calluso, Cinzia & Donato, Carmela & Thouvarecq, Regis & Iodice, Pierpaolo, 2026. "Self-image matters: Examining individual differences in resistance to loss framing messages," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  28. Zhao, Xiaoyu & Fan, Lidong & Xu, Yuan, 2025. "An investigation of determinants of green consumption behavior: An extended theory of planned behavior," Innovation and Green Development, Elsevier, vol. 4(1).
  29. Faroque, Anisur R. & Rahman, Arafat & Gani, Mohammad Osman & Hoque, Imranul, 2026. "Heuristics and decision rationality in entry mode choice: Implications for decision effectiveness and international performance," International Business Review, Elsevier, vol. 35(1).
  30. Wang, Ying & Zhao, Jincan & Pan, Jialing, 2024. "The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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