IDEAS home Printed from
   My bibliography  Save this paper

Umweltzeichen und Verbraucherverhalten: Wie grün ist der Blaue Engel?


  • Brockmann, Karl Ludwig
  • Hemmelskamp, Jens


Environmental considerations are becoming increasingly important in the decision making process of consumers and producers. A credible environmental label can only be established if it is issued by a neutral or state organisation on the basis of scientifically derived criteria. This holds true for the Blue Angel issued by the German Institute for Quality Control and Designation e.V. (RAL, Deutsches Institut für Gütesicherung und Kennzeichnungen). A growing number of environmental labels are being introduced through internal declarations of single companies or groups choosing their own criteria. The credibility of such declarations, in the opinion of consumers, is generally slight. A case study of dispersion paints labelled with the Blue Angel indicates that environmental consciousness of' consumers can, with the help of a credible environmental label be transformed into higher market penetration of a labelled product. Proce differences between labelled and competing non-labelled products should be moderate, as in general the willingness to pay more for an environmentally friendly product is not pronounced. Applying the results of the case study on dispersion paints to other products is restricted by the fact that consumers are not necessarily as directly affected by negative environmental effects of these products as they are by the toxic fumes emitted by paints containing solvents. Given a less significant direct effect on consumers, the sales and price dynamics should be lower than the behaviour observed for dispersion paints.

Suggested Citation

  • Brockmann, Karl Ludwig & Hemmelskamp, Jens, 1995. "Umweltzeichen und Verbraucherverhalten: Wie grün ist der Blaue Engel?," ZEW Discussion Papers 95-25, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  • Handle: RePEc:zbw:zewdip:9525

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:zewdip:9525. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.