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Entwicklungen des Qualifikationsbedarfs in der Bankenbranche


  • Vitols, Katrin


Im Beitrag wird der Qualifikationsbedarf von Bankbeschäftigten in Bereichen des direkten Kundenkontakts im Privatkundengeschäft deutscher Universal- und Direktbanken dargestellt. Die Bankbeschäftigten setzen sich in diesem Bereich aus Bankkaufleuten, Vermögenskundenbetreuern und angelernten Kräften zusammen. Jeder Mitarbeitergruppe wird die Betreuung eines spezifischen Kundenkreises zugeteilt, der unterschiedliche Anforderungen an ihre Qualifikationen stellt. Im Rahmen der lean banking-Strategien in den 1990er Jahren wurde in den Universalbanken die Privatkundschaft in normale Privatkunden, die im Auftrag von Bankkaufleuten betreut werden, und in anspruchsvolle Vermögenskunden eingeteilt, die von Vermögenskundenbetreuern beraten werden. In den Direktbanken sind angelernte Kräfte für eine weitere Kundengruppe, die sog. Selfmade-Kunden, zuständig. Die Selfmade-Kunden verlangen keine Beratung und führen alle Finanzgeschäfte in Selbstbedienung allein am Telefon oder Computer aus. Es lässt sich der Trend ausmachen, dass der Kundenkreis der normalen Privatkundschaft zu einem anspruchsvoller in seinen Erwartungen wird und zum anderen zum Kundenkreis der Selfmade-Kunden wechselt.

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  • Vitols, Katrin, 2003. "Entwicklungen des Qualifikationsbedarfs in der Bankenbranche," Discussion Papers, Research Unit: Labor Market Policy and Employment SP I 2003-107, Social Science Research Center Berlin (WZB).
  • Handle: RePEc:zbw:wzblpe:spi2003107

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    References listed on IDEAS

    1. Bassanini, Andrea & Brunello, Giorgio, 2003. "Is Training More Frequent When Wage Compression is Higher? Evidence from the European Community Household Panel," IZA Discussion Papers 839, Institute for the Study of Labor (IZA).
    2. repec:iza:izadps:dp is not listed on IDEAS
    3. Goux, Dominique & Maurin, Eric, 2000. "Returns to firm-provided training: evidence from French worker-firm matched data1," Labour Economics, Elsevier, vol. 7(1), pages 1-19, January.
    4. repec:eme:rlepps:v:18:y:1999:i:1999:p:303-330 is not listed on IDEAS
    5. Anders Stenberg, 2007. "Comprehensive education or vocational training for the unemployed?," International Journal of Manpower, Emerald Group Publishing, vol. 28(1), pages 42-61, April.
    6. Filipe Almeida-Santos & Karen Mumford, 2005. "Employee Training And Wage Compression In Britain," Manchester School, University of Manchester, vol. 73(3), pages 321-342, June.
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