IDEAS home Printed from https://ideas.repec.org/p/zbw/wzbccs/336795.html

Keep it simple, stupid!: The determinants of language complexity in politicians' parliamentary and online communication

Author

Listed:
  • Kittel, Rebecca
  • Silva, Bruno Castanho

Abstract

Politicians can adjust the complexity of their communication to signal different things to different audiences: more complex language can indicate competence, while lower complexity may bring them closer to "common people". These strategic shifts in complexity, however, remain understudied. We ask what individual and contextual factors relate to politicians' use of more or less complex language in their communication, with a dataset matching 116,000 parliamentary speeches from 15 countries with 800,000 contemporaneous Facebook posts from the same MPs between 2018 and 2021, and apply measures of language complexity to each. Results show that women use more complex language in parliament, and that far-right politicians, while similar to others in parliamentary speech, simplify their language the most on social media, and benefit the most from higher engagement with their simpler posts. These results show new dimensions of how politicians strategically adapt their communication styles to the audience.

Suggested Citation

  • Kittel, Rebecca & Silva, Bruno Castanho, 2026. "Keep it simple, stupid!: The determinants of language complexity in politicians' parliamentary and online communication," Discussion Papers, Research Unit: Center for Civil Society Research ZZ 2026-601, WZB Berlin Social Science Center.
    • Handle: RePEc:zbw:wzbccs:336795
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/336795/1/1960756893.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:wzbccs:336795. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/wzbbbde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.