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Leistung, Identifikation oder die Unsicherheit über den Spielausgang - was zählt wirklich? Relevante Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga

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  • Geyer, Hannah

Abstract

Medien sowie Vertreter des Deutschen Basketball-Bundes kritisieren immer wieder die geringen Einsatzzeiten deutscher Spieler in der Basketball-Bundesliga und die daraus resultierenden mangelnden Identifikationsmöglichkeiten der Zuschauer mit den Spielern. Der Artikel analysiert daher mögliche Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga mit speziellem Fokus auf die Auswirkungen des Einsatzes deutscher Spieler. Es zeigt sich nicht nur, dass die Leistung der Mannschaften sowie die Unsicherheit über den Spielausgang einen wesentlich größeren Einfluss auf die Zuschauerzahlen haben als Einsatzzeiten oder Anzahl deutscher Spieler, sondern die Ergebnisse deuten sogar auf zum Teil negative Effekte des Einsatzes dieser Spieler auf die Zuschauerzahlen hin.

Suggested Citation

  • Geyer, Hannah, 2010. "Leistung, Identifikation oder die Unsicherheit über den Spielausgang - was zählt wirklich? Relevante Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga," Discussion Papers of the Institute for Organisational Economics 2/2010, University of Münster, Institute for Organisational Economics.
  • Handle: RePEc:zbw:umiodp:22010
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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models; Threshold Regression Models
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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