Customer on the move: Strategic implications of mobile banking for banks and financial enterprises
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- Tiwari, Rajnish & Buse, Stephan & Herstatt, Cornelius, 2007. "Mobile services in banking sector: The role of innovative business solutions in generating competitive advantage," Working Papers 48, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
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KeywordsMobile Banking; Mobile Financial Services; Mobile Commerce; Mobile Business; Multi-channel strategy;
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