IDEAS home Printed from https://ideas.repec.org/p/zbw/tuhtim/37.html
   My bibliography  Save this paper

Mobile banking as business strategy: Impact of mobile technologies on customer behaviour and its implications for banks

Author

Listed:
  • Tiwari, Rajnish
  • Buse, Stephan
  • Herstatt, Cornelius

Abstract

Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today's world. The need/wish for mobility seems to be the driving force behind Mobile Commerce in general. Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the opportunities for banks to generate revenues by offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers.

Suggested Citation

  • Tiwari, Rajnish & Buse, Stephan & Herstatt, Cornelius, 2006. "Mobile banking as business strategy: Impact of mobile technologies on customer behaviour and its implications for banks," Working Papers 37, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    • Handle: RePEc:zbw:tuhtim:37
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/55497/1/525656006.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kelvin Friday Barida Biiranee, 2021. "Retail Banking and Bank Performance: Evidence from Nigeria," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 13(5), pages 1-45, May.
    2. A. P. Olannye & S. E. Dedekuma & E. H. Ndugbe, 2017. "Enhancing Customer Retention through Electronic Service Delivery Channels in the Nigerian Banking Industry," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(5), pages 57-68, July.
    3. Fatima Chalabi, 2020. "The Impact of Innovation on Banking Performance: Evidence from Lebanese Banking Sector," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 10(6), pages 1-9.
    4. Akech David Akuien, 2023. "The importance of Banking sector in the growth of Nation economy: A case study of Stanbic bank in South Sudan," International Journal of Science and Business, IJSAB International, vol. 28(1), pages 1-20.
    5. Giang-Do Nguyen & Thu-Hien Thi Dao, 2024. "Factors influencing continuance intention to use mobile banking: an extended expectation-confirmation model with moderating role of trust," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    6. Harith Yas & Abbas Mardani & Ali Alfarttoosi, 2020. "The Major Issues Facing Staff in Islamic Banking Industry and its Impact on Productivity," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 14(3), September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:tuhtim:37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/ittuhde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.