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Erfolg auf dem amerikanischen Markt

Listed author(s):
  • Rülke, Tessa
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    Im Herbst 2002 wurde unter sächsischen Klein- und Mittelständischen Unternehmen eine empirische Studie zum Thema "Erfolg auf dem amerikanischen Markt" durchgeführt. Ein Teil der in einer Fragebogenaktion gewonnenen Ergebnisse wird in diesem Arbeitspapier vorge-stellt. Die Ergebnisse beziehen sich auf die Kernfragen des Fragebogens zu den Themen In-ternet, Sprachkenntnisse, Firmenbroschüren, Bedeutung des US-Marktes, Marktanalyse, Bu-siness-Plan, Adaption des Produktes bzw. der Produktkommunikation sowie interkulturelle Kompetenz. Nach einer kurzen theoretischen Umreißung der genannten Faktoren werden die empirischen Ergebnisse anhand von Häufigkeitsanalysen dargestellt. Die ausführliche Inter-pretation und Evaluierung dieser Studie wird im Rahmen weiterer wissenschaftlicher Arbeiten erfolgen.

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    Paper provided by TU Bergakademie Freiberg, Faculty of Economics and Business Administration in its series Freiberg Working Papers with number 2003,05.

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    Date of creation: 2003
    Handle: RePEc:zbw:tufwps:200305
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    1. Hinner, Michael B. & Rülke, Tessa, 2002. "Intercultural communication in business ventures illustrated by two case studies," Freiberg Working Papers 2002,03, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
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