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Marketing und Vertrieb in der Versicherungsbranche an der Schwelle zum 21. Jahrhundert


  • Fritz, Wolfgang


Am Vorabend des neuen Jahrhunderts zeichnen sich für die deutschen Versicherungsunternehmen gravierende Herausforderung ab, die ihr Marketing und ihren Vertrieb in den nächsten Jahren und Jahrzehnten erheblich beeinflussen werden.

Suggested Citation

  • Fritz, Wolfgang, 1999. "Marketing und Vertrieb in der Versicherungsbranche an der Schwelle zum 21. Jahrhundert," Working Papers 99/06, Technische Universität Braunschweig, Institute of Marketing.
  • Handle: RePEc:zbw:tbsimw:9906

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