Dynamik des Internet-Marketing in der Versicherungswirtschaft: 1997 und 1998 im Vergleich
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References listed on IDEAS
- Patrick D Lynch & John C Beck, 2001. "Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 725-748, December.
- David Gerbing & James Anderson, 1987. "Improper solutions in the analysis of covariance structures: Their interpretability and a comparison of alternate respecifications," Psychometrika, Springer;The Psychometric Society, vol. 52(1), pages 99-111, March.
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