IDEAS home Printed from https://ideas.repec.org/p/zbw/tbsimw/9404.html
   My bibliography  Save this paper

Die E-Mail Debate als Instrument der internationalen Management- und Marketing-Ausbildung an Universitäten

Author

Listed:
  • Fritz, Wolfgang
  • Kerner, Martin
  • Kim, Chai K.
  • Mundorf, Norbert

Abstract

Im Jahre 1987 begann die University of Rhode Island (URI) in Kingston, Rhode Island (USA), damit, die Electronic Mail-Technologie (E-Mail) in die studentische Ausbildung im betriebswirtschaftlichen und kommunikationswissenschaftlichen Bereich systematisch einzubeziehen. Pionierarbeit leisteten dabei die Professoren Kim und Wood (Kim/Wood 1993, S. 3). Dabei ging es nicht allein darum, die Studenten mit dieser Kommunikationstechnologie vertraut zu machen. Vielmehr stand das Ziel im Vordergrund, amerikanischen Studenten im Lichte der sich beschleunigenden Internationalisierung des Alltagslebens und der Weltwirtschaft einen Weg zur Kommunikation mit weltweiten Partnern zu eröffnen. Zu diesem Zweck entwickelte die URI einen neuen Ansatz zur Globalisierung des Lehrprogramms: die internationale E-Mail Debate (ebenda).

Suggested Citation

  • Fritz, Wolfgang & Kerner, Martin & Kim, Chai K. & Mundorf, Norbert, 1994. "Die E-Mail Debate als Instrument der internationalen Management- und Marketing-Ausbildung an Universitäten," Working Papers 94/04, Technische Universität Braunschweig, Institute of Marketing.
    • Handle: RePEc:zbw:tbsimw:9404
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/54805/1/683318454.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fritz, Wolfgang & Kerner, Martin & Kim, Chai K. & Mundorf, Norbert, 1999. "Die Vermittlung interkultureller Kompetenz durch die internationale E-Mail Debate," Working Papers 99/11, Technische Universität Braunschweig, Institute of Marketing.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:tbsimw:9404. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/iwtbsde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.