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Behavioral effects of carbon pricing: Experimental evidence on the demand for fuel

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  • Eßer, Jana

Abstract

Carbon pricing is a key policy tool for mitigating climate change by increasing prices and thereby reducing demand for carbon-intensive products and activities. However, be- havioral effects - such as crowding-in or -out of intrinsic motivation, moral licensing, or defiant behavior - can either amplify or weaken its standalone price effect. This study examines the behavioral effects of carbon pricing on the demand for fuel using a multiple price list approach in an incentivized online survey experiment, which was conducted in 2024 in Germany in a general population sample of 2,600 participants. The findings sug- gest that carbon price salience crowds in intrinsic motivation on average compared to a situation in which carbon pricing is in place but less salient, reinforcing the price effect. In contrast, in certain subgroups this salience weakens the price effect and tends to even increase demand for fuel due to crowding-out of intrinsic motivation and moral licensing.

Suggested Citation

  • Eßer, Jana, 2026. "Behavioral effects of carbon pricing: Experimental evidence on the demand for fuel," Ruhr Economic Papers 1211, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    • Handle: RePEc:zbw:rwirep:341634
    DOI: 10.4419/96973396
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    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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