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Erfolgsfaktorenforschung

Author

Listed:
  • Forsmann, Daniel
  • Haenecke, Henrik
  • Zerres, Christopher
  • Zerres, Michael P.

Abstract

Die Erfolgsfaktorenforschung will die Determinanten ermitteln, die den Erfolg oder den Misserfolg eines Unternehmens langfristig beeinflussen. Sie geht dabei von der Grundannahme aus, dass nur einige wenige Variablen über den Erfolg und Misserfolg eines Unternehmens entscheiden. Ausgangspunkt einer Untersuchung der Erfolgsfaktoren ist stets, die Variablen zu bestimmen, mit denen der Erfolg quantifiziert werden kann. Diese Größen werden dann als Erfolgsindikatoren bezeichnet. Häufig sind dies Gewinn, Rentabilität oder Umsatz. In der Folge wird dann untersucht, welche Variablen einen Erfolgsindikator beeinflussen. Diese Variablen werden als Erfolgsfaktoren bezeichnet.

Suggested Citation

  • Forsmann, Daniel & Haenecke, Henrik & Zerres, Christopher & Zerres, Michael P., 2026. "Erfolgsfaktorenforschung," Working Papers for Marketing & Management 86, Offenburg University, Department of Media and Information.
    • Handle: RePEc:zbw:ouwpmm:336762
    DOI: 10.48584/opus-12105
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