IDEAS home Printed from https://ideas.repec.org/p/zbw/ouwpmm/327126.html
   My bibliography  Save this paper

Der No-Line-Ansatz: Integration von Online- und Offline-Kanälen im Omnichannel-Management

Author

Listed:
  • Zerres, Christopher

Abstract

Im vorliegenden Arbeitspapier soll zunächst der RoPo-Effekt skizziert werden, der ein kanalübergreifendes Konsumentenverhalten beschreibt. Anschließend wird dann die No-Line-Strategie als möglicher Ansatz zur Verknüpfung von Online- und Offline-Bereichen vorgestellt.

Suggested Citation

  • Zerres, Christopher, 2025. "Der No-Line-Ansatz: Integration von Online- und Offline-Kanälen im Omnichannel-Management," Working Papers for Marketing & Management 81, Offenburg University, Department of Media and Information.
    • Handle: RePEc:zbw:ouwpmm:327126
    DOI: 10.48584/opus-11350
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/327126/1/1937093883.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.48584/opus-11350?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:ouwpmm:327126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.zerres.marketing/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.