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An Analysis on Consumer Market of e-book in Japan

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  • Ueda, Masashi

Abstract

The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples by online survey and found a tendency of consumption of e-book in Japan by using conjoint analysis. We found 1) attachment to physical objects in Japanese consumers, 2) high MWTP for device and providers. We check this by other questions and found tendency of Japanese consumer for e-distribution services.

Suggested Citation

  • Ueda, Masashi, 2017. "An Analysis on Consumer Market of e-book in Japan," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168546, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp17:168546
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    Keywords

    e-book; online contents market; consumer survey;
    All these keywords.

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