IDEAS home Printed from https://ideas.repec.org/p/zbw/itsp17/168528.html
   My bibliography  Save this paper

Priorities of Smartphone Online Shopping Applications for Young People

Author

Listed:
  • Okamoto, Takashi
  • Yatsuhashi, Jiro
  • Mizutani, Naoki

Abstract

With widespread use of smartphones, many people use smartphone online shopping applications to enjoy online purchasing. However, Japanese young people’s behavior and perceptions with regard to smartphone online shopping applications are unclear. To reveal these perceptions and priorities, this study examined Japanese respondents’ adoption of online shopping applications on smartphones by applying a choice-based conjoint analysis. This study revealed that our respondents place the highest priority on the security considerations of online shopping applications. Popularity is another important attribute of online shopping applications. Gender, living area, and users’ online purchase experience affect young people’s priorities for smartphone online purchasing.

Suggested Citation

  • Okamoto, Takashi & Yatsuhashi, Jiro & Mizutani, Naoki, 2017. "Priorities of Smartphone Online Shopping Applications for Young People," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168528, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itsp17:168528
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/168528/1/Okamoto-Yatsuhashi-Mizutani.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Online Shopping Behavior; Smartphone Shopping Applications; Priorities; Conjoint Analysis;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itsp17:168528. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.itsworld.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.