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Influence of emotion on fake news sharing behavior: The case study from Thailand

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  • Kamplean, Artima

Abstract

In recent years, fake news has become a worldwide phenomenon. The advancement of technology also plays a critical part in the spreading process since it changes the process and the speed of information spreading. Media consumption trend has shifted toward more online content and therefore, recently fake news report also follows the trend to occur more in an online platform. One of the most significant events in the U.S. presidential election in 2016 which sparks a wide concern that the effect of fake news spreading could lead to further social problems especially in the online platform such as social media (Allcott and Gentzkow, 2017). This study is an empirical study aiming to investigate how people react with different types of fake news focusing on spreading or encountering behavior. The study uses a quantitative approach with international and domestic case studies, in a total of 4 case studies. Most studies focus in the U.S. (especially after the 2016 presidential election) leaving a gap of study from other regions. This study can fill in the academic gap of fake news studies in Asia where the region is a high internet usage and also faces fake news problem.

Suggested Citation

  • Kamplean, Artima, 2020. "Influence of emotion on fake news sharing behavior: The case study from Thailand," ITS Conference, Online Event 2020 224861, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itso20:224861
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