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OTT opportunities for public broadcasters: A review and cross-country analysis in European countries

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  • Papathanasopoulos, Athanasios
  • Varoutas, Dimitris

Abstract

This analysis examines the opportunities and challenges presented by Over-The-Top (OTT) platforms for public service broadcasters in different European countries. Through a cross-country analysis of several EU countries, namely: France, Germany, Greece, Italy, the Netherlands, Romania, and Sweden, this paper provides a comprehensive perspective on the topic. The analysis includes revenue trends, subscriber numbers, and other indicators to evaluate the performance of public broadcaster-owned OTT platforms. The findings suggest that while OTT platforms present challenges for public broadcasters, they also offer opportunities for these broadcasters to compete and attract viewers in a rapidly changing media landscape.

Suggested Citation

  • Papathanasopoulos, Athanasios & Varoutas, Dimitris, 2023. "OTT opportunities for public broadcasters: A review and cross-country analysis in European countries," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 278010, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse23:278010
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    References listed on IDEAS

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    1. Jock Given, 2016. "“There Will Still Be Television but I Don’t Know What It Will Be Called!”: Narrating the End of Television in Australia and New Zealand," Media and Communication, Cogitatio Press, vol. 4(3), pages 109-122.
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      Keywords

      OTT platforms; Public Service Broadcasting; media competition;
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