Clash of TV platforms: How broadcasters and distributors build platform leadership
The TV industry has evolved into a multi-sided market in recent years, with distribution platforms increasingly occupying a central position in the market. Whereas until recently their business models resembled that of utility providers, distributors start playing a multi-sided role, liaising with third-party content providers, advertisers and viewers. As a result, we might expect a struggle for platform leadership between TV broadcasters and distributors. This struggle is further intensified by the rise of over-the-top (OTT) TV platforms, which challenge existing power relationships in the TV industry and give rise to conflicts of interests in the media value chain. This paper attempts to provide a deeper understanding of the platformisation in the TV industry, and explore the levers both TV broadcasters and distributors employ in building power to pursue platform leadership.
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- Jarle Kind, Hans & Nilssen, Tore & Sørgard, Lars, 2010.
"Price Coordination in Two-Sided Markets: Competition in the TV Industry,"
18/2010, Oslo University, Department of Economics.
- Hans Jarle Kind & Tore Nilssen & Lars SÃ¸rgard, 2010. "Price Coordination in Two-Sided Markets: Competition in the TV Industry," CESifo Working Paper Series 3004, CESifo Group Munich.
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