IDEAS home Printed from https://ideas.repec.org/p/zbw/itse13/88481.html
   My bibliography  Save this paper

The law and economics of intermediaries of personal information

Author

Listed:
  • Luchetta, Giacomo

Abstract

This paper explores a class of firms: the intermediaries of personal information. In the economics of personal information, scarcity is no longer the only, and foremost, determinant of value. The most important determinant of value becomes connection. Adapting what Gervais claims to be the first law of an information-flooded cloud-modelled economy, value is not derived from scarcity but rather from the fact that those who value it most will find it. Personal information is the raw material to create connections. Intermediaries collect personal information in exchange for goods or services, regardless of whether they actually need that information to perform their main activity, and use this information to connect other goods and services with the users who value them most, e.g. via personalisation or targeted advertising. Many firms in many different sectors are, or could become, intermediaries of personal information, from Google to supermarkets, from telecom operators to insurance companies. The descriptive analysis of this industry has consequences in terms of business model and regulatory approach. As for the former, it is worth exploring the conditions for which a firm could profitably become an intermediary of personal information and thereby exploit untapped resources for revenue generation. As for the latter, an imperfect understanding of the economics of personal information creates the risk for misaligned norms, and therefore for an uneven competition.

Suggested Citation

  • Luchetta, Giacomo, 2013. "The law and economics of intermediaries of personal information," 24th European Regional ITS Conference, Florence 2013 88481, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itse13:88481
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/88481/1/774077425.pdf
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itse13:88481. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics). General contact details of provider: http://www.itseurope.org/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.