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Internet Usage for Travel and Tourism. The Case of Spain


  • Garín-Muñoz, Teresa
  • Pérez-Amaral, Teodosio


The importance of Internet for the travel and tourism industry has increased rapidly over the last few years. Understanding how travellers behave is of critical importance to travel suppliers and tourism authorities for formulating appropriate marketing strategies so as to fully exploit the potential of this channel. This study explores the factors influencing Internet usage for travel information and shopping by using representative annual panel data from 2003 to 2007 on the 17 Spanish Autonomous Communities. Our results indicate that the use of Internet for information reasons depends basically on the ICT penetration level in the regions and the demographic characteristics of the population. However, when considering the use of the Internet as a productpurchasing tool, variables related to characteristics of travel are also relevant.

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  • Garín-Muñoz, Teresa & Pérez-Amaral, Teodosio, 2010. "Internet Usage for Travel and Tourism. The Case of Spain," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation 42, International Telecommunications Society (ITS).
  • Handle: RePEc:zbw:itse10:42

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    References listed on IDEAS

    1. Mark Armstrong, 2006. "Competition in two‐sided markets," RAND Journal of Economics, RAND Corporation, vol. 37(3), pages 668-691, September.
    2. Jean-Charles Rochet & Jean Tirole, 2014. "Platform Competition in Two-Sided Markets," CPI Journal, Competition Policy International, vol. 10.
    3. Jay Pil Choi & Byung-Cheol Kim, 2010. "Net neutrality and investment incentives," RAND Journal of Economics, RAND Corporation, vol. 41(3), pages 446-471.
    4. Hermalin, Benjamin E. & Katz, Michael L., 2007. "The economics of product-line restrictions with an application to the network neutrality debate," Information Economics and Policy, Elsevier, vol. 19(2), pages 215-248, June.
    5. Jörn Kruse, 2008. "Network Neutrality and Quality of Service," Intereconomics: Review of European Economic Policy, Springer;German National Library of Economics;Centre for European Policy Studies (CEPS), vol. 43(1), pages 25-30, January.
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